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Lace Smith Associate Vice President Full Profile 253-535-7436 smithla@plu.edu

OverviewA common misconception about Digital Humanities is that it prioritizes visual culture and technology over the text and critical reading. The tools and assignments you will find in this section provide evidence of the opposite. When used carefully, an array of open source and free tools can actually enhance the work of teaching students to read critically by asking them to annotate an existing text, to digitize a poem or short text they have read in print, or to research a text

Broadly construed, digital humanities is the use of digital media and technology to advance the full range of thought and practice in the humanities, from the creation of scholarly resources, to research on those resources, to the communication of results to colleagues and students. Dan Cohen The DH Lab at PLU promotes a distinctly “PLU” version of DH: small, accessible, cost-effective, globally focused and community driven, and carefully suited to the interests of students and faculty at a

(4) BMMA 526: Big Data and Digital Analytics (4) BMMA 530: Data Mining (4) BMMA 599: Graduate Research Project in Marketing II (4) Master of Science - Marketing Analytics (M.S.) - Graduate Courses BMMA 502 : Marketing Strategy and Consumer Behavior Key topics in marketing strategy to identify target markets, develop/refine brands, and showcase points of parity and difference. Focuses on the thoughts and emotions of consumers, their behaviors, and their motivations to help implement strategies

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Digital Exhibits University History Timeline Explore major events in PLU history with this interactive timeline. View Timeline Campus History Tour Explore the history of PLU’s campus on a 3D map with archival photographs and audio. View Exhibit A Queer History of PLU A Queer History of PLU follows the experiences of four queer PLU community members and three of their allies using archival materials and new interviews with the participants. View Exhibit JFK PLU-UPS Convocation President John F