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3 Reasons to Get a Master’s Degree in Marketing Analytics Posted by: Catherine Chan / January 18, 2021 January 18, 2021 Pursuing a Marketing Analytics degree equips you to make a difference for businesses. Discover 3 reasons to get a master’s degree in marketing analytics.Today, we are experiencing a “data explosion.” With messaging and media all around us, you may not be surprised to hear that. But that begs the question: why are we inundated with so much information today?In part, the
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Help! How Do I Find a Job in Marketing Research? Posted by: wagnerjc / November 13, 2017 November 13, 2017 Anyone who has spent time looking for a job knows that the job search process can make you feel lost. Lucky for us, Marketing Researchers are in high demand, you just need to know what to search for. According to the Bureau of Labor Statistics, “employment of market research analysts is projected to grow 23 percent from 2016 to 2026.1” If you listen closely you can hear the resounding sigh
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PLU School of Business renames its Marketing Research graduate program Posted by: Julie Winters / January 2, 2019 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. January 2, 2019 By StaffMarketing & CommunicationTACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of Science in
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July 9, 2014 Master of Science in Marketing Research Degree Launches in Fall 2015 Pacific Lutheran University’s School of Business is accepting applications for the first cohort of its latest master’s degree, the Master of Science in Marketing Research (MSMR). The program will begin in September 2015, making PLU the only university on the West Coast to offer a dedicated MSMR degree. “PLU is excited to deliver the depth of education necessary to provide industry with job candidates equipped in
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PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of
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To catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a starring role in The Fern Shakespeare Company’s “Othello,”…
Josh Wallace: The Art of Business, The Business of Art Posted by: Zach Powers / November 25, 2019 Image: PLU alumnus and current MBA student Josh Wallace in the Morken Center for Learning and Technology. (Photos by John Froschauer/PLU) November 25, 2019 By Lora ShinnGuest Writer for Marketing & CommunicationsTo catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a
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Shocking Valentine’s Day Stats That Will Make You Rethink Your Marketing Posted by: joreia / February 14, 2019 February 14, 2019 Originally posted by Entrepreneur on January 31, 2017 by Rose LeademWhat many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as
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TACOMA, WASH. (May 11, 2016)- A project in a marketing class has turned into a passionate effort to register student voters during a major election year. A group of business students at Pacific Lutheran University say they are concerned about lagging voter turnout that has historically…
PLU students work to get out the vote, register students to boost civic engagement in local community Posted by: Kari Plog / May 11, 2016 Image: Jared Christy, Dani Gapsch, Ingeborg Jore and Brooke Johnson are involved in a marketing class project to register other students to vote on local issues such as the Franklin Pierce School District 2016 bond. (Photo: John Froschauer/PLU) May 11, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (May 11, 2016)- A project in a marketing
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PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…
their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with
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Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…
traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As
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