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Top Three Marketing Trends in 2019 Posted by: joreia / January 8, 2019 January 8, 2019 Originally posted by Martech Advisor on December 31, 2018 by Yoli ChisholmYoli Chisholm, VP of Marketing at Sprinklr, shares three marketing trends which we are likely to see in the coming year. The world of marketing was a very different place 10 years ago. Google Chrome was introduced in 2008, GPS on phones was gaining popularity and the first commercially available smartphone running the Android mobile

Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful

PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan

3 Reasons to Choose PLU’s Marketing Analytics Degree Posted by: chaconac / September 20, 2022 September 20, 2022 Choosing a marketing analytics degree means choosing a degree for a dynamic future. Read on to learn why PLU is your best choice.Is Marketing Analytics a Good Career?Graduates of the Master of Science in Marketing Analytics program at Pacific Lutheran University get fantastic in-demand training that leads to great paying positions. For those wanting to have a fulfilling career that

5 Marketing Analytics Jobs for Data-Driven Innovators Posted by: chaconac / September 15, 2021 September 15, 2021 Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.”Our data explosion has created a new set of challenges. For many organizations, it’s like having the secret to success spelled out in front of you — but in a foreign language that no one at your company

Why Marketing Analysts are Game Changers for Business Posted by: Lace M. Smith / November 27, 2019 November 27, 2019 By Melissa BehrendGuest Writer for Marketing & CommunicationsCompanies work diligently to keep a step ahead of their competition, and marketing analysts play a major role in this strategy. Consumers determine where their money goes, but marketing analysts use data to determine why they spend their money where they do, which is crucial when it comes to companies bringing in new

September 6, 2013 Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years, will become the new Vice President of Marketing at Pacific Lutheran University. President Thomas Krise said that Gibbs’ vast experience in developing and marketing some of the best known brands in the world – Nike, Apple and Microsoft – quickly