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company in the financial sector can increase consumers’ purchase intentions toward a new product, they combined a literature review and qualitative research with quantitative analysis. In addition to discovering consumers’ preferences, the study aims to segment the market the startup will be entering. The authors ultimately identified which promotional channels are significant in increasing consumers’ willingness, the type of partnerships that would be most beneficial for the startup to target, as

Course Descriptions SOCI 101 : Introduction to Sociology - ES An introduction to the discipline of sociology. Features an analysis of contemporary American society with emphasis on the interconnections of race, class, and gender. Sociological concepts include socialization, social roles, stereotypes, power, and stratification. (4) SOCI 210 : Gender and Society - ES An examination of gender as a social construction and a system of stratification. Focus is on the structural aspects of gender and

to different stimuli. Students working on these projects have an opportunity to use techniques such as PCR, rtPCR, Northern blot analysis and DNA sequencing and analysis to address these questions. Neva Laurie-Berry My research is based on understanding how plants respond to infection. We focus on a plant defense hormone called jasmonic acid (JA). JA plays a major role in coordinating a plant’s response to insect herbivory, wounding, and many infections. But the signaling that occurs in the plant

: Accounting for Decision Making (4) BMBA 513: Marketing Management (4) BMBA 515: Organizations, Leadership and Change Management (4) BMBA 517: Understanding & Managing Financial Resources (4) BMBA 521: Supply Chain and Information Management (4) BMBA 522: Quantitative and Managerial Decision Analysis (4) BMBA 523: Business Strategy and Innovation Management (4) M.B.A. Emphasis Areas Healthcare Management Emphasis 8 semester hours BMBA 560: Managing Health Care Enterprises (4) And 4 semester hours from the

academic unit. (1 to 4) GNUR 498 : Capstone Seminar Focuses on the practical application of nursing knowledge by synthesizing core knowledge, competencies, professional values, and leadership skills in nursing situations as evidenced by completion of a scholarly project. (2) GNUR 523 : Roles of the Advanced Nurse Facilitates the development and transition into the advanced nursing roles through analysis of ethical, professional, social, and practice perspectives. (2) (2 credits didactic) GNUR 524

provide individual undergraduate students with introductory study not available in the regular curriculum. The title will be listed on the student term-based record as DS: followed by the specific title designated by the student. (1 to 4) CHEM 320 : Analytical Chemistry Chemical methods of quantitative analysis, including volumetric, gravimetric, and selected instrumental methods. Includes laboratory. Prerequisites: CHEM 116; MATH 140. (4) CHEM 331 : Organic Chemistry I An introduction to structure

Mission StatementWhat is studying history all about at PLU? Traditionally, the discipline of history has focused on the critical analysis of text-based evidence from the past and seeks a detailed, complex understanding of individual and collective human behaviors as they have changed over time. PLU students of history develop lifelong habits of critical thinking, inquiry-based reading of texts, effective research and technical skills, and the appreciation of complexity and diversity in human