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3 Reasons to Get a Master’s Degree in Marketing Analytics Pursuing a Marketing Analytics degree equips you to make a difference for businesses. Discover 3 reasons to get a master’s degree in marketing analytics. Today, we are experiencing a “data explosion.” With messaging and media all around us, you may not be surprised to hear… January 18, 2021
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newer research methodologies, such as data analytics, the annual global turnover for research in 2016 was $71.5bn. The US remains the largest market ( 44%) with $19.5bn turnover, followed by the UK ( 15%) on $6.6bn and Germany ( 6%) on $2.8bn. Africa was the world’s fastest growing region, with a net growth rate of 22.7% compared with the previous year. Asia Pacific saw a net growth of 7.8% after inflation. While China has previously been behind much of the region’s growth, Japan has bounced back
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Kyoungnam Catherine Ha, Ph.D. Associate Professor Phone: 253-535-7305 Email: kha@plu.edu Office Location: Morken Center for Learning & Technology - 320 Status:On Sabbatical Curriculum Vitae: View my CV Professional Biography Education Ph.D., Marketing, Foster School of Business, University of Washington, 2012 M.E., Industrial and Systems Engineering, Texas A&M University, 2006 M.S., Industrial Engineering, Seoul National University, 2004 B.S., Industrial Engineering, Seoul National University
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AccountingThe mission of the accounting faculty is to offer a quality baccalaureate accounting program designed to provide students with a solid foundation for developing a wide range of professional careers. What is Accounting? Accounting is often referred to as the “language of business.” Accounting is much more than bookkeeping, which is the mechanical record-keeping associated with economic transactions. Accounting provides the information used in many of the most significant decisions in
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1. Understand Various Theories and Methodologies Related to Marketing Analytics a. Student can apply a diverse set of methodologies, encompassing both quantitative and qualitative research methods b. Student will utilize theoretical content from texts and research to integrate theory into research 2. Apply Marketing Analytics Knowledge to Solve Marketing Decision Problems a. Student can set up an appropriate research question tied to a real-world marketing challenge b. Student can convert
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taught a variety of marketing and business courses at both the undergraduate and graduate levels. He is interested in teaching both in-class and online courses and he is well suited to teach a diverse set of marketing classes at both the undergraduate and graduate levels. He is primarily interested in teaching Consumer Behavior, Principles of Marketing, Marketing Research and Analytics, Qualitative Marketing Research, Marketing Strategy, Digital Marketing, and Marketing Communication. Dr. Emre Ulusoy
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-going pandemic. Our graduating seniors included Kristine McKinney, Cameron Clem, Kayla Spence, Hannah McAllister, and Logan Black. Each minor completed the INOV 350 course (Innovation Seminar), in addition to four other classes about design thinking, ethics, leadership, and entrepreneurship. The continuing program has now reached a milestone of 40 minors. Kristine McKinney Kristine McKinney double majored in Philosophy and Business Administration at PLU, with a business concentration in Management
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, Analytical Methods, & Epidemiology (3) Fall 2025 11 credits GNUR 707 Quality Improvement & Research Methods (3) BMBA 515 Organizational, Leadership, Change Management (4) BMBA 522 Quant. Decision and Analytics (4) January 2026 4 credits BMBA 509 Global Business Perspectives (4) Spring 2026 12 credits GNUR 795 DNP Project Proposal (1) GNUR 796 DNP Project Proposal Seminar (2) GNUR 798 DNP Project Hours (1) (60 hours) BMBA 521 Supply Chain/Information Management (4) BMBA 523 Business Strategy & Innovation
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The people of Impact are creators, doers, thinkers, and dreamers. Our creative team comprises students of all ages, majors, skills, and backgrounds. And we want you to join us! Impact is currently hiring for Designers and a Photographer/Videographer for the 24-25 school year! Applications Open! Please contact us at impact@plu.edu or visit office hours with any questions! Get Started Here Opportunities BoardBusiness DirectorBusiness DirectorThe Business Director is the financial manager of
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Business MinorsDeclaring a minor provides students the opportunity to have an additional, University recognized, field of study. While a minor offers less depth than a major, it provides an opportunity to demonstrate additional learning toward a career path or profession. Moreover, minors allow a student to pursue their passion in a specific area of interest. A minor in a professional area, such as business, provides knowledge experiences and skill sets to complement major areas and provide
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