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  • To catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a starring role in The Fern Shakespeare Company’s “Othello,”…

    Josh Wallace: The Art of Business, The Business of Art Posted by: Zach Powers / November 25, 2019 Image: PLU alumnus and current MBA student Josh Wallace in the Morken Center for Learning and Technology. (Photos by John Froschauer/PLU) November 25, 2019 By Lora ShinnGuest Writer for Marketing & CommunicationsTo catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a

  • Shocking Valentine’s Day Stats That Will Make You Rethink Your Marketing Posted by: joreia / February 14, 2019 February 14, 2019 Originally posted by Entrepreneur on January 31, 2017 by Rose LeademWhat many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as

  • By Michael Halvorson, Benson Family Chair On Tuesday, October 17, 2017, in PLU’s Scandinavian Cultural Center (Anderson UC building), Alaska Airlines CEO Brad Tilden will engage with students, faculty, and community members in a lively conversation about the past, present, and future of Alaska Airlines.…

    , Economics, and History. I will be the moderator and M.C. Mr. Tilden emphasized how excited he was for the open conversation format, a style that he often uses with industry analysts, shareholders, and employees. During the event, we will discuss Alaska’s environmental policies, marketing strategy, business ethics, and labor practices—plus anything else that the students want to ask. It should be a great deal of fun. The lecture begins at 7:30 p.m. on Tuesday, October 17, and is free and open to the

  • OLYMPIA, Wash. (April 21, 2015)— The Washington State Need Grant, a crucial source of tuition support for hundreds of current Pacific Lutheran University students, is at the center of an ongoing debate at the Washington State Legislature. The State Need Grant  provides need-based financial aid…

    State Need Grant Facing Cuts; Over 600 PLU Students Could be Affected Posted by: Zach Powers / April 21, 2015 April 21, 2015 By Zach Powers '10PLU Marketing & CommunicationsOLYMPIA, Wash. (April 21, 2015)— The Washington State Need Grant, a crucial source of tuition support for hundreds of current Pacific Lutheran University students, is at the center of an ongoing debate at the Washington State Legislature.The State Need Grant provides need-based financial aid to income-eligible students

  • PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…

    their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with

  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As

  • TACOMA, WASH. (August 6, 2015) — Thanks to a major award, one Lute is spending her summer in a juvenile detention center — as a mentor who is paying it forward. Jessica Milian ’15 is the second recipient honored with the Patricia L. and Thomas…

    Endowed Internship Allows Lute a Full-Circle Vocational First Step Posted by: Zach Powers / August 6, 2015 Image: Patricia Krise, Jessica Milian ’15 and PLU President Thomas W Krise at the Gonyea House. [Photo by John Struzenberg ’16/PLU] August 6, 2015 By Matthew Salzano ’18PLU Marketing & CommunicationsTACOMA, WASH. (August 6, 2015) — Thanks to a major award, one Lute is spending her summer in a juvenile detention center — as a mentor who is paying it forward.Jessica Milian ’15 is the second

  • TACOMA, WASH. (August 10, 2015)- Each summer PLU students fan out across the globe — working, researching, studying or just plain relaxing. Many students leverage the summer months as an opportunity to add depth to their resumes by completing internships at local and corporate businesses,…

    PLU Students Check In From Summer Internships Posted by: Zach Powers / August 10, 2015 August 10, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (August 10, 2015)- Each summer PLU students fan out across the globe — working, researching, studying or just plain relaxing. Many students leverage the summer months as an opportunity to add depth to their resumes by completing internships at local and corporate businesses, nonprofit organizations and government agencies

  • TACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops). Marty’s Reformation…

    PLU launches Marty’s Reformation Station app to teach campus about Martin Luther in fun, engaging way Posted by: Kari Plog / September 22, 2016 September 22, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops).Marty’s Reformation Station is an app developed by

  • TACOMA, WASH. (June 30, 2016)- One frame. That’s all it took for Kevin Ebi ’95 to get his work on a postage stamp – sort of. Ebi, a self-taught nature photographer who has made a living traveling around the world and documenting its beauty, weathered…

    National Parks postage stamp series features photo by PLU alumnus, self-taught photographer Posted by: Kari Plog / June 30, 2016 Image: Kevin Ebi ’95 stands next to one of his photographs displayed in a gallery. (Photo courtesy of Kevin Ebi) June 30, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (June 30, 2016)- One frame. That’s all it took for Kevin Ebi ’95 to get his work on a postage stamp – sort of.Ebi, a self-taught nature photographer who has made a living traveling