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Josh Wallace: The Art of Business, The Business of Art Posted by: Zach Powers / November 25, 2019 Image: PLU alumnus and current MBA student Josh Wallace in the Morken Center for Learning and Technology. (Photos by John Froschauer/PLU) November 25, 2019 By Lora ShinnGuest Writer for Marketing & CommunicationsTo catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a

Shocking Valentine’s Day Stats That Will Make You Rethink Your Marketing Posted by: joreia / February 14, 2019 February 14, 2019 Originally posted by Entrepreneur on January 31, 2017 by Rose LeademWhat many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as

PLU students work to get out the vote, register students to boost civic engagement in local community Posted by: Kari Plog / May 11, 2016 Image: Jared Christy, Dani Gapsch, Ingeborg Jore and Brooke Johnson are involved in a marketing class project to register other students to vote on local issues such as the Franklin Pierce School District 2016 bond. (Photo: John Froschauer/PLU) May 11, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (May 11, 2016)- A project in a marketing

sizing for anyone who wants it.” Trending on TikTok Mariken has also learned to translate her “Why” to a strong brand message with supporting website and social media marketing. “I created my website using low-cost design software and some essential help from friends.” In the fashion industry, it is also common to offer ‘behind-the-scenes’ videos for followers about the making process. To establish this momentum, ELSK the Studio released a few short videos on Instagram and TikTok to draw attention to

'17Contributing writer for Marketing & CommunicationsTACOMA, WASH. (Oct. 24, 2016)- In the U.S. and around the world, rivers represent primary sources for the water we need to live. But PLU digital media major Rachel Lovrovich ’18 did not become aware that many major water sources are in serious trouble until she started working on MediaLab’s upcoming documentary film.“More than half of our rivers and important waterways in the United States are highly polluted,” Lovrovich said, “and in most instances, it’s

PLU Business Students Donate Class Project Revenue to Wounded Warriors Posted by: Zach Powers / December 23, 2015 Image: PLU business students Bree Watkins ’16, Liandra Daniels ’16, Jillian Stanphill ‘16 and Freddie Fisher ‘16 present Gary Cashman and Nino Gray Jr. of the Wounded Warrior Project a $500 donation. (Photo by John Froschauer/PLU) December 23, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (December 23, 2015)- On Wednesday, Dec. 16, Pacific Lutheran University

PLU Alumnus Named National Emerging Leader in Education Posted by: Zach Powers / July 28, 2015 Image: Forrest Griek ’00, ’02 is the principal of Tacoma’s Browns Point Elementary and a national “Emerging Leader” in education. [Photo Courtesy of Tacoma Public Schools] July 28, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (July 28, 2015)- It’s safe to say Forrest Griek ‘00, ’02 loves being at school. Currently the principal of Tacoma’s Browns Point Elementary, Griek has spent

traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As

PLU launches Marty’s Reformation Station app to teach campus about Martin Luther in fun, engaging way Posted by: Kari Plog / September 22, 2016 September 22, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops).Marty’s Reformation Station is an app developed by

students participate in Code.org’s computer science learning programs. At 7:30 p.m., Alice Steinglass will deliver the 14th annual Benson Lecture in PLU’s Anderson University Center (Scandinavian Cultural Center). Her lecture will explore historic inequities in the high-tech workforce and her organization’s social innovation strategy to promote computer science. Both events will make connections to PLU’s new Innovation Studies program, which launches this year with exciting new courses and an