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  • What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs.

    Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce

  • School of Business faculty and staff.

    Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu

  • Master of Business Administration faculty and staff.

    Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu

  • Marketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group.

    -driven lives. At PLU, caring means more than kindness and consideration. Find out more We redesigned PLU News Find news about PLU. Explore, bookmark and share. See more Strategic Marketing and Storytelling at PLUMarketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group. We lead initiatives and major projects on behalf of the university and also serve as the key strategic marketing partner to external-facing PLU departments.Quick Links PLU

    Mail Services Hours
    Monday: 7:30am - 4:30pm
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    Copy Center Hours
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    Marketing & Communications
    253-535-8382
    12210 10th Ave S Tacoma, WA 98447
  • This Event Planning Guide is here to guide PLU students, faculty and staff who coordinate events. It includes the key components of event planning for large and small scale events, including

    The PLU Event Planning GuideThis Event Planning Guide is here to guide PLU students, faculty and staff who coordinate events. It includes the key components of event planning for large and small scale events, including catering, marketing, audio/visual needs, and inclusive practices.Spending time to conceptualize your event and develop a plan gives you the ability to be intentional about collaboration and program design. The PLU Event Planning Form is a tool designed to lead event planners

  • Special Thank You SPECIAL ACKNOWLEDGEMENTS: The following individuals are recognized for their extraordinary assistance and counsel in planning for the 2012 symposium. Loren J.

    Planning Team Special Thank You SPECIAL ACKNOWLEDGEMENTS: The following individuals are recognized for their extraordinary assistance and counsel in planning for the 2012 symposium. Loren J. Anderson, President, Pacific Lutheran University Joel E. Baker, Port of Tacoma Chair, Environmental Sciences, University of Washington Tacoma Cameron D. Bennett, Dean School of Arts and Communication, Pacific Lutheran University Board of Directors, The Thor Heyerdahl Institute, Knut Phil, Chair Beate Bjørge

  • PLU seeks to educate students for lives of thoughtful inquiry, service, leadership and care – for other people, for their communities, and for the Earth.

    MissionPLU seeks to educate students for lives of thoughtful inquiry, service, leadership and care – for other people, for their communities, and for the Earth.PlanningLong-Range and Strategic Planning DocumentsPLU’s new 2021-2025 Strategic Plan PLU’s decennial vision documents lay out the long-range objectives of the university PLU 2000 formulated our mission statement ( “We seek to educate students for lives of thoughtful inquiry, service, leadership, and care–for other people, for their

  • A special thank you is extended to the following extraordinary individuals for their advice and counsel as PLU planned for the 2010 International Symposium. Loren J.

    Special Thank YouA special thank you is extended to the following extraordinary individuals for thei

  • We appreciate the time and financial investments you are making over these years to earn your degree. The PLU School of Business is dedicated to helping you complete the Business degree you want

    , Management & Human Resources or Marketing, as well as one with no concentration at all. These outlines include all general education, business and concentration requirements. Every student’s path is different so it’s very important to meet with the School of Business Undergraduate Adviser if you are considering pursuing a Business major.Bachelor of Business Administration – elective requirement with no concentration Fall TermJ-termSpring Term First yearBUSA 201 (BUSA Core) FYEP 101 (Gen Ed - FW) Math 128

  • The PLU M.S.M.A. program is competitive. Admission decisions are based on a holistic assessment of the individual merits of each applicant including quantitative ability, potential contribution to

    to the dean to repeat a course a second time. Master of Science - Marketing Analytics (M.S.)36 semester hours Fall Semester 16 semester hours BMMA 502: Marketing Strategy and Consumer Behavior (4) BMMA 504: Quantitative Marketing Research (4) BMMA 508: Qualitative Marketing Research (4) BMMA 587/588/589: Special Topics in Marketing Analytics (4) January Term 4 semester hours BMMA 598: Graduate Research Project in Marketing (4) Spring Semester 16 semester hours BMMA 524: Advanced Research Methods