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communications and decisions that drive growth. This means that marketing analysts become key players with a seat at the table for major strategy conversations. Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage. Now, let’s take a look at how you can break into the field of marketing analytics and what this could mean for your career
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April 1, 2013 Six business students participated in the 2013 International Collegiate Business Strategy Competition this spring. From left to right: Zach Grah, Jordan Dahms, Cameron Holcomb, Arne-Morten Willumsen, Iren Atemad and Karrie Spencer. Photo by John Froschauer. The Real World (with a Safety Net) By Steve Hansen and Chris Albert Assistant Professor of Management Kory Brown has a plaque on his office wall commemorating his participation nearly 20 years ago in a business simulation
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Research at the School of BusinessThe faculty of the School of Business at PLU are committed to scholarship, innovation, and a global perspective. To foster a relevant and vibrant research community we maintain ongoing scholarly contributions in our respective fields. Select the link below to view a sample of recent academic publications. Business Faculty Research
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Life Under Drones Symposium On September 18th and 19th, 2019, the Innovation Studies Program co-sponsored the Life Under Drones Symposium , which took place on the PLU campus and featured students, faculty, and an array of national experts on the subject. Life Under Drones was the first of its… September 12, 2019 drone symposiumethicsfilminnovation studiesresearch
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Life Under Drones Symposium On September 18th and 19th, 2019, the Innovation Studies Program co-sponsored the Life Under Drones Symposium , which took place on the PLU campus and featured students, faculty, and an array of national experts on the subject. Life Under Drones was the first of its… September 12, 2019 drone symposiumethicsfilminnovation studiesresearch
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Life Under Drones Symposium On September 18th and 19th, 2019, the Innovation Studies Program co-sponsored the Life Under Drones Symposium , which took place on the PLU campus and featured students, faculty, and an array of national experts on the subject. Life Under Drones was the first of its… September 12, 2019 drone symposiumethicsfilminnovation studiesresearch
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Life Under Drones Symposium On September 18th and 19th, 2019, the Innovation Studies Program co-sponsored the Life Under Drones Symposium , which took place on the PLU campus and featured students, faculty, and an array of national experts on the subject. Life Under Drones was the first of its… September 12, 2019 drone symposiumethicsfilminnovation studiesresearch
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Where History and Innovation Meet by Damian Alessandro. The scope of human history is vast, encompassing everything that has happened in past societies. However, when most students think about history, they usually focus on the dates and events that have been highlighted in textbooks. These events tend to include social… November 28, 2017 curriculumDamian Alessandrohistoryinnovation studiesjob skills
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Where History and Innovation Meet by Damian Alessandro. The scope of human history is vast, encompassing everything that has happened in past societies. However, when most students think about history, they usually focus on the dates and events that have been highlighted in textbooks. These events tend to include social… November 28, 2017 curriculumDamian Alessandrohistoryinnovation studiesjob skills
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the numerous and varied tasks involved with production, all culminating in student-generated creative works. (4) COMA 209 : The Public Space This course engages a social issue in our community. Students work with community stakeholders to conduct research, determine strategy for problem solving, and advocate with decisionmakers using creative media making. (4) COMA 212 : Public Speaking Introduces the basic techniques of public speaking. Students complete several speeches and learn the basic
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