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and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper

Mei Zhu Associate Professor Emeritus of Mathematics Email: zhuma@plu.edu Status:Emeritus Professional Education Ph.D., Mathematics, University of Washington, 1994 M.S., University of Washington, 1990 M.S., Chinese Academia Sinica, Beijing, 1988 B.S., Tsinghua University, Beijing, 1985 Areas of Emphasis or Expertise Mathematical Biology Differential Equations Numerical Analysis

David Allan Cates Fiction Biography Biography David Allan Cates is the author of five novels, most recently Tom Connor’s Gift, a gold medalist in the 2015 Independent Book Publishers Book awards.  His first collection of poetry, The Mysterious Location of Kyrgyzstan, was released in the spring, 2016.  His other novels include: Hunger in America, a New York Times Notable Book, X Out of Wonderland, and Freeman Walker, both Montana Book Award Honor Books, and Ben Armstrong’s Strange Trip Home, a

Oliver de la Paz Poetry Biography Biography Oliver de la Paz is author and editor of several books and serves as the Poet Laureate of Worcester, MA. His latest collection of poetry, The Diaspora Sonnets, was published by Liveright Press (2023). It was a winner of the 2023 New England Book Award and was longlisted for the 2023 National Book Award. A founding member of Kundiman, he teaches at the College of the Holy Cross and in the Low-Residency MFA Program at PLU.   Mentor.  Workshops and

Stan Sanvel Rubin Founding Director Biography Biography Stan Sanvel Rubin is founding director of the Rainier Writing Workshop at PLU.  He served for over twenty years as Director of the Brockport Writers Forum and Videotape Library (SUNY), a multi-faceted literary arts program.  He holds the SUNY Chancellor’s Award for Excellence in Teaching.  His most recent book of poetry is There. Here. (Lost Horse Press, 2013).  Other books include The Post-Confessionals, a collection of his interviews

Research CHEM 420: Instrumental Analysis CHEM 487: Inorganic Synthesis CHEM 499: Capstone NSCI 350: STEM Education Partnership WRIT 101 – A writing course for students during their first semester at PLU. Dr. Munro taught WRIT 101: Writing and the Scientific Method in Fall 2017 for students in the STEM dorm and WRIT 101: Writing and the Scientific Method in Fall 2021. Selected Publications Food Chemistry: An Asynchronous Course Designed with Hands-On Experiments for Undergraduate General Education

by editor, for the publisher W. H. Freeman to accompany new textbook." University Physics for Life Science July 2012: "Physics of energy as a travel course." (Public Intellectual, article) published in EnergyTeachers.org Community Newsletter. Ithaca, NY February 2012: K. Hay and M. Dragila. "Physics of Fluid Spreading on Roughness." Special Issue on Modeling, Analysis and Simulations of Multiscale Nonlinear Systems, Conference proceedings, Oregon State University 2007 Katrina M. Hay, Maria I

, Accompanying Biography Russian-born pianist Oksana Ezhokina is Coordinator of Keyboard Studies and Associate Professor of Music at Pacific Lutheran University. An artist of great breadth and versatility, she appears frequently as guest recitalist and chamber musician on concert series across the United States and abroad. She has soloed with the Seattle Symphony, St. Petersburg Chamber Philharmonic in Russia, Tacoma Symphony, and performed in venues such as the Phillips Collection in Washington DC, Benaroya

Gretchen Howell Director Phone: 253-535-7329 Email: crosgrgm@plu.edu Professional Additional Titles/Roles Member: Title IX Committee Responsibilities Position control and salary budgeting Employee relations Consultation on HR planning and policies Salary surveys Annual contracts and letters Contracts for new faculty Visa sponsorship Banner Human Resource Information System Staff Hiring processes Tuition benefits University Transportation Coordinator Data Administration Team Benefits Committee

Robots Using Laban Movement Analysis: Comparison Between a Humanoid and an Aerial Robot Platform with Lay and Expert Observation"." International Journal of Social Robotics Vol. 13, 2020: pp. 10471062.. Biography I am a former ballet dancer turned roboticist who is passionate about the intersection of arts and technology and exploring how each practice can inform the other. My research focuses on human-robot interaction, particularly involving expressive movement.