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June 4, 2009 Building a relationship with God based on openness When Mycal Ford discusses his faith, his story is that of a classic Christian conversion. He was an all-star athlete. He was, and remains, handsome and popular. In high school, success came easy. And with it, so did other things – like alcohol, drugs and women. Of this, he’s not proud. And through it all, he remained unfulfilled. Why does Mycal Ford prefer to be called ‘spiritual’ as opposed to ‘religious’? One Sunday, he was

many different forms and can also be conducted on the major channels. For their market research on dairy substitutes in coffee beverages, Starbucks employed at least these three market research approaches: Cultural trends (the dairy “problem,” health conscious consumers, nut allergies) Environmental factors in supply chain management (the almond crop “problem”) Social media monitoring (word-of-mouth, brand ambassadors) Customer preferences tracking (website customer comments) In-store product

a Vice President and Senior Sales Executive for SuperGraphics, an innovative Seattle-based company that specializes in retail and environmental print solutions with a diverse client base that ranges from small local businesses to Boeing and the Seattle Seahawks. Thanks to Thorpe, that client list also includes PLU. “It’s extremely rewarding to know that I can help out my alma mater,” he said. “It’s been a great partnership and relationship. The reason I loved PLU in the first place is that PLU

January 12, 2011 Who doesn’t love penguins? Professor to write about relationship between bird and humans. By Barbara Clements It’s hard to get Chuck Bergman to stop talking about penguins. And really who can blame him? They’re cute. They mate for life, and seem to care for their mates and offspring. They do amazing things to care for the next generation – be it brave the brutal weather in Antarctica or hopping up – and down- sheer cliff faces to make their nests. This Gentoo Penguin is one of

work look like? After graduation, I worked as a Consumer Insights Manager at T-Mobile’s Brand, Consumer, and Market Insights department where I led early tenure Customer Health and Experience program. I conducted research and analysis to answer questions such as What brings customers to T-Mobile? What are their needs? What are the drivers of customer satisfaction and loyalty? After a couple of years at T-Mobile, I transitioned to Facebook in Menlo Park, California to join the Consumer Insights team

work on projects related to electrical and control systems, asset management, and cathodic protection. Duties may include project management, collecting and analyzing large quantities of data, performing engineering calculations, reviewing plans, drafting technical memos, and participating in team meetings. The Electrical Engineering Intern will also be able to collaborate with a team, network with other professionals, and learn about various projects across our water system. Engineering

!)   Robert Helle majored in Business Administration with a concentration in Human Resource Management. Robert also earned an Innovation Studies minor, completing his INOV 350 course this Spring with a project designed to teach life schools to high-school graduates. Benjamin Leschensky Benjamin Leschensky majored in Communication with a double emphasis in Strategic Communication and Film & Media Studies. He also minored in Innovation Studies, and was one of this year’s winners of the Luminary Award. “I

business solutions that help increase a company’s bottom line.Company’s use big data in myriad ways. They use marketing analytics to evaluate the success of their marketing campaigns and to determine which marketing efforts need improvement and how they can be improved. Marketing analytics are even used to improve the customer experience, bringing in new clients and retaining current ones. With marketing analytics, companies know exactly how to reach their customer base. Every industry uses data in

the customer of the house I was painting explained to me that she was a life coach and had many inquiring questions about my goals upon graduating. She advised that to supplement a science degree I would need a business degree. She explained this is beneficial for clients of hers in this field to organize projects, for managing lab processes, and business needs as promotion opportunities materialize. Secondly, I had an opportunity to be a participant for a focus group from a previous student in

transformation has spread across businesses worldwide and the notion of the “Age of the Customer” is a dominant marketing strategy for all major brands. With so much change happening so quickly, how can we predict the next year? I’ve monitored best practices that Sprinklr’s most valuable clients are following, shifts within social marketing and new data governance rules to develop the top three marketing trends of 2019: 1) Social Data Insights & Governance. Nearly half of the world is on social media and 88