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MBA students get their hands dirty, help brand Skagit Valley Posted by: Kari Plog / February 8, 2017 Image: PLU master’s students studying Marketing Management work in a potato field in Skagit Valley, about 60 miles north of Seattle. (Photo by Jason Borean) February 8, 2017 By Genny Boots '18PLU Marketing & CommunicationsTACOMA, WASH. (Feb. 8, 2017)- Last semester, master’s students in Pacific Lutheran University’s School of Business got their hands dirty and counted craft breweries, farms and

aspects of marketing and communications including brand management, marketing operations, sales and recruitment marketing and internal and external communications.  Lange majored in communication at PLU, with a business minor. She spent the first few years of her career in public relations and event management in fields like technology and nonprofit, and then moved into brand management for companies, including Eddie Bauer and Starbucks. After moving to Gig Harbor with her young family, she decided to

The Intersection of Diversity, Justice and Sustainability Posted by: Thomas Krise / September 5, 2014 September 5, 2014 PLU recently had the honor of hosting Dr. Carolyn Finney, Assistant Professor of Environmental Science, Policy and Management at the University of California-Berkeley and author of Black Faces, White Spaces, at our annual University Conference to kick off the new academic year.  She reminded us that we are inescapably interwoven with each other and with the Earth.  What we do

Why Having a “Philosophy of Enrollment” Matters Posted by: Thomas Krise / March 8, 2016 March 8, 2016 This spring, the Strategic Enrollment Management Advisory Committee (known as SEMAC) will finalize PLU’s philosophy of enrollment, with the intention to ask our Board of Regents to adopt a final draft statement with enrollment targets in May. (See the current draft here on the Provost webpage.) SEMAC is a university standing committee with the responsibility to lead the development and the

. Students have asked when they’ll be getting a new fitness center and what his goals are for the next few years, but he’s open to talking about more personal topics, like how he and his wife maintained a long-distance relationship for part of their marriage. “I can tell that part of the reason he wants to teach a class is because he wants to get to know students and what they have to say,” Stone said. “It makes me feel like I’m genuinely being cared for as a student. He’s very receptive to feedback too

Communicating Course Expectations Posted by: bodewedl / February 1, 2017 February 1, 2017 by Dana Bodewes, Instructional Designer The first weeks of a course are a critical time for establishing expectations. Teachers in K-12 education have long understood the value of classroom management; but in higher education, the topic is sometimes overlooked. Whether your teaching style is structured or laid-back, almost all students benefit from receiving clear expectations from their instructor. The

,” Foster said. “My professors really cared about my success, and I really felt a huge impact on my life.” To this day, Lee proudly recalls Foster’s role in creating PLU’s Electronic Commerce and Technology Management Center (ePLU), including co-authoring a major grant proposal. Co-founding the center, Foster reflected, “really cemented and solidified my relationship with Dr. Lee. He’s been hugely helpful in my career.” As a student, Foster also helped his friend Karl Philip Lund MBA ’00 start the PLU

purchased the shop in February, the shop was broken into and almost everything of value was stolen. Gore, who is black, has also experienced a string of racial roadblocks since opening the coffee house. A group of people with confederate flags crashed a concert he hosted in the space, causing Gore to shut down the shop for the summer. Another time, police had to be called to remove a man screaming racial slurs at Gore. Most recently, a customer made a racist remark to a barista working the counter

numerous oral interviews. These are organized within the Charles Babbage Institute, and they provide an interesting “behind the scenes” glimpse of life in the trenches. There were lots of businesses that failed in these early years, but the successful ones really found a way to focus on the needs of customers with their products. It was the beginning of the “customer first” software model—products and services that became successful because they met customer needs.” Michael: “What did you end up doing

customer needs. The business world is replete with calls for design-centered innovation. But, how do you learn design principles, and how do you use them to pursue new opportunities? At Pacific Lutheran University, I sat down to find out with Jp Avila, Associate Professor of Art & Design and a co-founder of PLU’s Innovation Studies program. Avila received his M.F.A. in Visual Communication from the School of the Art Institute of Chicago, and he has taught Design at PLU since 2004. He is legendary on