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Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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David E. McNabb, Ph.D. Professor Emeritus, in Memoriam Professional Biography Additional Titles/Roles Marketing Term of Service: 1979-1997 Biography David E. McNabb is Professor Emeritus and continuing adjunct professor at the Pacific Lutheran University School of Business. He received his Ph.D. from Oregon State University, an MA at the University of Washington and his BA at California State University-Fullerton. He has taught undergraduate and graduate management and administration courses
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BusinessAccounting Certificate Program Certificate in Technology and Innovation Management (TIM) Certificate in Healthcare Management Certificate in Entrepreneurship and Closely-Held Enterprises Certificate in Supply Chain Management EducationBachelor’s Level Teacher Certification: Elementary Education with options for Special Education, Reading, English Language Learners, and Early Childhood Education Health and Fitness K12 Music Education K12 Post-Bachelor’s Teacher Certification: Master of
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Course DescriptionsEd.D Courses EDUC 510 : Teaching Reading and Language Arts Investigates how children learn to read, improve their fluency, and strengthen their vocabulary and comprehension. Includes required reading tutoring practicum. (3) EDUC 514 : Management and Student Engagement Introduces commonly used engagement and management strategies for increasing academic achievement. Includes a 15 hour practicum. (2) EDUC 520 : Current Issues of Child Abuse and Neglect Issues of child abuse
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: Introductory Ecology BIOL 226: Genes, Evolution, Diversity, and Ecology Any course in the Ecology and Evolution track of the major Environmental Studies Any ENVT course ANTH 368: Edible Landscapes, The Foraging Spectrum BIOL 116: Introductory Ecology BIOL 367: Conservation Biology and Management BIOL 368: Ecology BIOL 369: Marine Biology CHEM 104: Environmental Chemistry ECON 101: Principles of Microeconomics ECON 313: Environmental Economics ENGL 234: Environmental Literature GEOS 104: Conservation of
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743: Educational Finance in P12 (2) EDUC 795a: Executive Leadership Internship I (1), taken three times for a total of 3 credits EDUC 744: Community & Family Engagement (2) EDUC 745 School Board Relations (1) EDUC 746: Crisis, Conflict, Emergency Management (2) EDUC 747: Central Office and Programmatic Leadership (2) Educational Leadership Strand (18 semester hours) EDUC 700: Educational/Instructional Leadership Orientation & Introduction (3) EDUC 731: Educational Leadership: Instructional
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elsewhere. Specifically, the research team traveled across North America – from the Puget Sound region to the Rocky Mountains, Texas, the Gulf of Mexico, the East Coast and the Great Lakes – to study areas adversely affected by drought, population growth and questionable management practices. See Tapped Out “Tapped Out” premieres at 2 p.m. Saturday, Oct. 26 at the Seattle Central Public Library, 1000 Fourth Ave. Find out more about Tapped Out. Kortney Scroger ‘14, a PLU senior communication major who
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, consumer behavior and decision making, branding, and transformative change—all lenses he plans to apply in his new role. A researcher at heart, one of his first projects as dean will be spending time listening and researching. “I’ll be speaking with more than 100 people from businesses and nonprofits to understand some of the things they see as needs in business and in the world, as well as what they would like to see from a business school,” he says. “This insight will help us as we consider future
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Why Political Science?Many students want to know how governments are organized, how rules are made and how government influences the amount and distribution of social rewards. As a citizen you may want to know how to wield influence and change rules or outcomes, either through government or in other political situations. You may wish to work in government or in the many organizations that are regulated by and try to influence government. Any of these purposes can be served by a greater
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, Management & Human Resources or Marketing, as well as one with no concentration at all. These outlines include all general education, business and concentration requirements. Every student’s path is different so it’s very important to meet with the School of Business Undergraduate Adviser if you are considering pursuing a Business major.Bachelor of Business Administration – elective requirement with no concentration Fall TermJ-termSpring Term First yearBUSA 201 (BUSA Core) FYEP 101 (Gen Ed - FW) Math 128
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