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  • TACOMA, WASH. (December 23, 2015)- On Wednesday, Dec. 16, Pacific Lutheran University students presented representatives from the Wounded Warrior Project a check for $500 — revenue from a small business venture the students launched as part of the PLU School of Business’ intensive course on…

    PLU Business Students Donate Class Project Revenue to Wounded Warriors Posted by: Zach Powers / December 23, 2015 Image: PLU business students Bree Watkins ’16, Liandra Daniels ’16, Jillian Stanphill ‘16 and Freddie Fisher ‘16 present Gary Cashman and Nino Gray Jr. of the Wounded Warrior Project a $500 donation. (Photo by John Froschauer/PLU) December 23, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (December 23, 2015)- On Wednesday, Dec. 16, Pacific Lutheran University

  • Improvement Updates to Online Library and Archives Services Posted by: Genevieve Williams / July 30, 2020 July 30, 2020 Though the library building has been closed, PLU Library faculty and staff have been hard at work bringing new services online to improve access to library resources. Find them at the PLU Library and Archives and Special Collections websites: New Library Search Interface What’s changed? The library search interface has changed from WorldCat Discovery to Primo VE. Why did we do

  • TACOMA, WASH. (June 16, 2016) – Just three short weeks after graduating from Pacific Lutheran University, Denae McGaha ’16 will embark on the journey of a lifetime. The communication major will travel for three consecutive months, visiting five continents and more than 10 different countries.…

    Travel contest sends recent PLU graduate to 5 continents in 3 months Posted by: Zach Powers / June 17, 2016 June 17, 2016 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (June 16, 2016) – Just three short weeks after graduating from Pacific Lutheran University, Denae McGaha ’16 will embark on the journey of a lifetime. The communication major will travel for three consecutive months, visiting five continents and more than 10 different countries.McGaha’s summer sojourn is made

  • To catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a starring role in The Fern Shakespeare Company’s “Othello,”…

    Josh Wallace: The Art of Business, The Business of Art Posted by: Zach Powers / November 25, 2019 Image: PLU alumnus and current MBA student Josh Wallace in the Morken Center for Learning and Technology. (Photos by John Froschauer/PLU) November 25, 2019 By Lora ShinnGuest Writer for Marketing & CommunicationsTo catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a

  • Shocking Valentine’s Day Stats That Will Make You Rethink Your Marketing Posted by: joreia / February 14, 2019 February 14, 2019 Originally posted by Entrepreneur on January 31, 2017 by Rose LeademWhat many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as

  • TACOMA, WASH. (May 11, 2016)- A project in a marketing class has turned into a passionate effort to register student voters during a major election year. A group of business students at Pacific Lutheran University say they are concerned about lagging voter turnout that has historically…

    PLU students work to get out the vote, register students to boost civic engagement in local community Posted by: Kari Plog / May 11, 2016 Image: Jared Christy, Dani Gapsch, Ingeborg Jore and Brooke Johnson are involved in a marketing class project to register other students to vote on local issues such as the Franklin Pierce School District 2016 bond. (Photo: John Froschauer/PLU) May 11, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (May 11, 2016)- A project in a marketing

  • TACOMA, WASH. (August 10, 2015)- Each summer PLU students fan out across the globe — working, researching, studying or just plain relaxing. Many students leverage the summer months as an opportunity to add depth to their resumes by completing internships at local and corporate businesses,…

    and be OK with it. I’m coming back to Mast Media with the approach of getting every question answered and then making sure that information can be digested in a way that leaves readers with useful information. Zach Martinson ’16 is a business major with an emphasis in marketing and finance. Zach Martinson - Seattle Sounders FC What is your title; how many hours per week do you work; and which staff members do you work with most? I’m actually serving in three different capacities with the Sounders

  • PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…

    their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with

  • News articles and blog posts from Pacific Lutheran University.

    Why Chatbots Are the Future of Market Research Originally published by American Marketing Association on October 1, 2017 by Kate DuHadway Just as the adoption of the internet and the spread of social media fundamentally changed the way we interact and communicate, the next wave of change is at our doorsteps. And it’s… December 19, 2017 In the Industry

  • John de Mars ’09 spends a lot of time outdoors, and his passion helped inform the recipe for the most recent product for his hot sauce company.

    test runs, and multiple rounds of taste testing with friends — and built a business model. Finally, de Mars measured the company’s success by entering it in PLU’s annual Business Plan Competition through the university’s School of Business, where he earned his degree in finance. The competition helps PLU students and recent graduates gain valuable entrepreneurial skills. De Mars competed via Skype from Virginia, while his business partner presented to the judges in person. The pair took second