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July 9, 2014 Master of Science in Marketing Research Degree Launches in Fall 2015 Pacific Lutheran University’s School of Business is accepting applications for the first cohort of its latest master’s degree, the Master of Science in Marketing Research (MSMR). The program will begin in September 2015, making PLU the only university on the West Coast to offer a dedicated MSMR degree. “PLU is excited to deliver the depth of education necessary to provide industry with job candidates equipped in

Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful

PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan

PLU master’s graduate earns Women of Influence Award after pivoting from professional soccer to finance Posted by: Kari Plog / June 15, 2016 Image: Photo courtesy of Kate Deines ’16 June 15, 2016 By Natalie DeFord '16PLU Marketing & CommunicationsTACOMA, WASH. (June 15, 2016)- Kate Deines ’16 is a natural on the soccer field and has a long résumé to prove it. She played at the local, college, national and international level, garnering recognition until her retirement from the sport in 2015

March 5, 2012 New Master of Science in Finance focuses on cross-disciplinary approach By Barbara Clements Pacific Lutheran University will begin the first classes in its Master of Science in Finance (MSF) this fall, putting the university on the leading edge of grooming finance leaders for the 21st century. Kevin K. Boeh, MSF program director and finance professor, said he’s excited about the new program because of the students it targets and its interdisciplinary nature. “This program comes

September 6, 2013 Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years, will become the new Vice President of Marketing at Pacific Lutheran University. President Thomas Krise said that Gibbs’ vast experience in developing and marketing some of the best known brands in the world – Nike, Apple and Microsoft – quickly