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traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As

with four clients and [had] attended three networking events. This program is an ideal program for individuals passionate about conducting research who are interested in a strategic and leadership-oriented career, or hard workers who are interested in business and research but are still unsure of which field of work to go into.” From getting a master’s in marketing analytics to conducting metabolic research Nicole Wassynger, 2017 graduate, loved her experiences working with real-world clients at

PLU’s Master of Science in Marketing Analytics program to be offered exclusively online Virtual information sessions now available for interested students Posted by: Silong Chhun / February 5, 2021 February 5, 2021 By Veronica CrakerPLU Marketing and CommunicationsThe Pacific Lutheran University School of Business has announced that its Master of Science in Marketing Analytics (MSMA) program will now be offered exclusively online. The program is designed for graduate students interested in data

April 26, 2011 Getting down to business – and winning! By Chris Albert Over Spring Break, six PLU business students took a deep breath and kept charging as a computer breakdown cut their time to complete a competition in half. “Problems happen in the real word,” said Vitaliy Marchenko, shrugging off the setback. And in the end, the lost time didn’t matter. From left to right: Colin Zinnecker, Sanne Jacobsen, Tiffany Brown, Kasey Dorcas, Vitaliy Marchenko and Alisha Fisher took home two first

July 14, 2008 High schoolers shine at business week Anyone who looked north of 30 years old in Olson Auditorium could expect one of two things to happen: Either an eager high school student, dressed in tie and slacks, would come up and shake their hand, or an eager high school student in a skirt and sensible pumps would introduce herself. Both would make a business pitch and entice you over to see their product or service. If they found out you were not a judge for Washington Business Week

July 24, 2014 In the Business of Making Connections Dan Rosales, left, and Daniel Smith, both ’07, are on the board of PLU’s Business Network Alumni Association. (Photo: John Froschauer/PLU) Marketing graduates’ paths bring them together—again— on the board of PLU’s Business Network Alumni Association By Sandy Deneau Dunham PLU Marketing & Communications It’s not surprising that Dan Rosales ’07 and Daniel Smith ’07 discovered their life paths at Pacific Lutheran University—that’s just what