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  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    with much qualitative research, netnography is geared to study the perceived and symbolic meanings, consumption patterns of online consumers, and other cultural information in the social context of digital environments (Kozinets, 2010). Netnography is also used to study the phenomenon of online sociability – a result of the online exchange of information. Social media traffic generally occurs without mediation. As such, this free behavior expressing honest perceptions and frank opinions provides a

  • PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…

    their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with

  • Study away programs don’t just take students to countries around the world. Some Lutes stay right in PLU’s backyard.

    philosophy that launched the Salishan program — a service-learning, community-based study away experience in PLU’s backyard that focuses on diversity, sustainability and justice. TIES offers PLU students the chance to live full-time in one of Tacoma’s most diverse neighborhoods for a semester. They take the bus, work internships with various community organizations, and learn about the humanities and how to apply them in practical ways. Zylstra says the program is beneficial to students from all majors

  • TACOMA, WASH. (April. 19, 2016)- “Güeros,“ an award-winning drama set in Mexico City, will screen at Pacific Lutheran University on April 27 at 6 p.m. in room 101 of the Administration Building. The screening was organized by Christian Gerzso, PLU visiting assistant professor of English. He…

    , the melodramatic sentimentality and exaggerated acting. I really enjoy the freshness with which “Güeros” portrays the lives of these funny and endearing characters.   The PLU screening of Güeros and filmmaker discussion is sponsored by The Wang Center for Global and Community Engaged Education, The Division of Humanities, Department of English, Department of Languages and Literatures, International Honors Program, School of Education and Kinesiology, Department of Communication and Theater, Global

  • TACOMA, WASH. (June 16, 2016) – Just three short weeks after graduating from Pacific Lutheran University, Denae McGaha ’16 will embark on the journey of a lifetime. The communication major will travel for three consecutive months, visiting five continents and more than 10 different countries.…

    undergraduate experience.It was while studying in London and Copenhagen that McGaha developed a passion for travel photography and videography. Using just her iPhone and her computer’s default video editing software, she taught herself the nuances of capturing engaging video footage and how to edit large volumes of video clips down to energetic, shareable video montages. McGaha is also a capable blogger and photographer. Her knack for creating do-it-yourself digital travel content, along with her infectious

  • To catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a starring role in The Fern Shakespeare Company’s “Othello,”…

    — such as auditions — but not accounting, marketing and management theories.  Many artists could learn more about marketing, he says: “As an actor, you need to know how to market yourself, especially in the digital age,” whether through Instagram or another form of social media.   He’s learning more about marketing in his MBA program. With teammates, Wallace delves into case studies and learns about marketing tools. For the year-end project, his group is crafting a real-world marketing plan for a

  • Online Learning at Pacific Lutheran University. Online and blended programs for undergraduate, graduate, and continuing education students extend the university’s mission beyond campus borders,

    Workshop (5015) EDUC 975R Universal Design Learn (5035) EDUC 975S Strats for Tchr Burnout (5028) EDUC 975T Grant Writing Teachers (5085) EDUC 975V Vocab for Reading (5038) EDUC 975W Reading Fluency Toolbox (5042) EDUC 975X Focus on Phonics (5030) EDUC 975Y Supporting LGBTQ Stdnts (5043) EDUC 975Z Reading Instr Head/Heart(5009) EDUC 976A Devel Expert Learners (5016) EDUC 976C Wholehearted Teaching (5021) EDUC 976E Mindsets & Math (5033) EDUC 976F Digital Literacy (5036) EDUC 976J Social Media Responsibl

  • William Davis ’06 is co-founder of FabLab Tacoma, a makerspace dedicated to project-based learning, entrepreneurship and tinkering.

    well with project-based learning. Children can learn so many different skills.” Seeing the cutting-edge infusion of technology in education helps PLU students think about new ways to incorporate STEM (science, technology, engineering and mathematics) into learning, he added. Additionally, Reisberg said makerspaces such as FabLab help address the digital divide that often exists between socioeconomic groups. “There are people who have access to all kinds of technology, and there are other people who

  • An undocumented PLU student shares her experience going back to Mexico — for the first time since her family relocated to the United States — as part of the Oaxaca Gateway program.

    internal struggle. It centers on social justice and the roots of migration, Williams said, with an academic focus on the humanities and social sciences, among other disciplines. Williams said the program helps break away from the oversaturation of negative stories coming out of Mexico. “Oaxaca allows students to learn about places of hope,” she said. Despite overcoming so many obstacles to study in Oaxaca, Sophia’s relatives on both sides of the border were unsure that she would successfully return

  • Seth Dowland, PhDDepartment of ReligionDigital Annotation of Student Work Seth Dowland and student r