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and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper
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, her decision was cemented by books she read in middle school classrooms, biology classes she took in high school, and eventually, the teachers and mentors she met at Pacific Lutheran University. Now, the Bonney Lake, Washington native has graduated and earned the prestigious Fulbright research grant — a national award that only 20 percent of applicants receive after a rigorous, year-long application process. In January, she will leave for Namibia, where she will spend nine months studying
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Understanding General Education at PLU Many majors don’t require you to take a specific course or set of courses during your first year in order to complete your degree in four years. However, for the majors listed below, there is initial coursework that is strongly recommended or required for first-year schedules. Your registration counselor is equipped with the information to guide you in creating an appropriate class schedule. Be sure to let your registration counselor know if any of the
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to pick the brains of talented professionals from a variety of industries. And it allows for advancement in diverse ways, often on your terms. As graduate-admission professionals who communicate daily with prospective students locally and globally, we find these motivations are common. People want to expand their knowledge and skills in a specialized area for career advancement and potentially higher pay. They also are looking to expand their professional networks. Similarly, what people are
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(SLA): Assisting student loan borrowers in Washington The Student Loan Advocate collaborates with other state agencies to support current and future student loan borrowers in Washington State by: Addressing student borrowers’ questions and complaints. Providing borrowers information and resources about student loans. Educating the public about the rights and responsibilities of student loan borrowers Additional External Funding Resources for BSW & MSW StudentsSTUDENTS OF COLOR Association of
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skills and earning potential. It’s an opportunity to pick the brains of talented professionals from a variety of industries. And it allows for advancement in diverse ways, often on your terms. As graduate-admission professionals who communicate daily with prospective students locally and globally, we find these motivations are common. People want to expand their knowledge and skills in a specialized area for career advancement and potentially higher pay. They also are looking to expand their
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Off Campus LivingSome students who meet the residency requirement choose to live off campus during their time at PLU. Living off campus can provide students with an even greater degree of independence as well as a chance to learn many practical life skills. If you meet the residency requirement, you may elect to live off campus. PLU, as a service to its students, maintains a list of available options in the area by working with Places4Students. PLU does not endorse or represent any of
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Dear Reader, PLU’s first Saxifrage flowers burst through stone in 1975, when student editor Megan Beckman Benton and her editorial team launched the journal. Since then, Saxifrage has endured as a nourishing space for students to publish original poetry, prose, and art. During Saxifrage’s 50-year lifespan, the journal has published over 2,000 creative works from 902 artists, writers, and composers. On this golden anniversary of creativity and community, we express our sincere gratitude to
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Recording an Album Posted by: Jenna S / May 28, 2014 May 28, 2014 by Patrick Colin Wakefield Last July I was contacted by a PLU music faculty member, Erik Steighner, about recording an album. Erik, as a saxophone professor, obviously loves music for saxophone. His dream was to record an album of modern chamber music for saxophone featuring composers from the Pacific Northwest area. I was excited to be able be a part of this new opportunity. Erik Steighner My First Album Produced at PLU
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PLU adds Innovation Studies minor, helps students transition from college to career By Thomas Kyle-Milward, Marketing & Communication TACOMA, WASH. (Dec. 19, 2018) — “Innovation” is a term that gets thrown around a lot. It’s had different connotations at different times over the years, both positive and some negative. Through the addition of a new minor, Innovation… December 21, 2018 Innovation Studies minorMichael HalvorsonSarah Cornell-MaierThomas Kyle-Milward
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