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PLU is to get the word out. In marketing language, we have an extraordinary product; now we need to promote it as effectively as possible. You might think for a minute about how many ways we might get the word out. It’s not just having a first class website (which we do now) or handing out good looking fliers at college fairs (although of course we do that) but it’s also by getting our faculty and staff better known in the region, the country and the world.  We need to support faculty teaching and