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-finance interface and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing
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How First Gens thrive Posted by: Thomas Kyle-Milward / November 28, 2018 Image: First in the family group photo made up of staff, faculty, and students at PLU, Friday, April 27, 2018. (Photo: John Froschauer/PLU) November 28, 2018 By Nicole GonzalesResidential LifeI am proud to be a first-generation college graduate, or what Pacific Lutheran University calls “first in the family” — someone whose parents didn’t graduate from four-year, degree-granting institutions in the U.S.Navigating college
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Summer Institute in Biostatistics (SIBS) Posted by: nicolacs / December 1, 2023 December 1, 2023 The Summer Institute in Biostatistics (SIBS) and Data Science is sponsored jointly by the National Heart, Lung, and Blood Institute (NHLBI) and the National Institute of Allergy and Infectious Diseases (NIAID). The comprehensive six to seven week summer training course on biostatistics and principles of data science combines classroom learning with career mentoring and hands-on data analysis using
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An Interview with a Student Scholarship Recipient On April 27th, PLU hosted a dinner bringing together endowed scholarship donors with the students and faculty who have directly benefited from their generosity. A highlight of the evening was an interview between Vice President for Advancement Daniel Lee and First Year student Christine Njiri. Excerpts from Dan and Christine’s conversation are below.Dan: Christine Njiri is a hopeful 2019 graduate. Christine started this fall semester, coming to
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School of Education’s Uukumwe Project, an educational partnership between Pacific Lutheran University and Namibian educators. And at N/a’an ku sê, Delos Reyes had a unique opportunity: to teach Western music concepts to students who wouldn’t otherwise have access to music education. It was a life-changing experience. “I have never had so much fun teaching in my life,” Delos Reyes says. She loves her current practicum at a small K-8 school outside of Olympia but says the connection that develops when
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Scholarships Schiller Endowed ScholarshipThe Schiller Endowed Scholarship began in 1979 by John and Aleen Schiller. Professor Schiller served as a sociology faculty member, department chair and dean during his tenure at PLU and was the professor who was instrumental in bringing the social work undergraduate major to PLU. This award is “stackable” meaning that it does not have a negative impact on other financial aid. Eligibility criteria: junior standing, majoring in social work; overall GPA of
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October 28, 2011 A passion for learning is explored By Chris Albert The route to being an educator may vary, but a key ingredient is being passionate about being a life-long learner. It’s a sentiment the panel of current educators and PLU alumni shared with students during the Career Connections in Education discussion in October. A panel of PLU alumni share their experiences with current students about life as educators. “You have to have that whole idea that you’re going to be a life-long
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Learning Communities Posted by: shortea / May 13, 2020 May 13, 2020 What exactly is a Learning Community (LC)? Here's how to pick yours.Maybe you’ve already heard about the Learning Communities (LCs) at PLU, and maybe you haven’t, but the thing you need to know is that every student, whether you live on campus or commute, is part of a Learning Community, and you get to pick which you want to be a part of. LCs are a way for you to connect with community inside and outside of the classroom
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Learning Communities Posted by: shortea / May 13, 2020 May 13, 2020 What exactly is a Learning Community (LC)? Here's how to pick yours.Maybe you’ve already heard about the Learning Communities (LCs) at PLU, and maybe you haven’t, but the thing you need to know is that every student, whether you live on campus or commute, is part of a Learning Community, and you get to pick which you want to be a part of. LCs are a way for you to connect with community inside and outside of the classroom
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Professional DevelopmentCampus Life supports robust professional development for professional staff, including attending conferences, becoming involved in professional organizations, and continued education. There are myriad opportunities also at Pacific Lutheran University and in the Puget Sound region of which Campus Life professional staff have been able to take advantage. Dream Gonzales, Community Director for Ordal & Stuen Halls: “As an emerging professional in student affairs, the
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