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Netnography: Obtaining Social Media Insight Posted by: wagnerjc / November 8, 2017 November 8, 2017 Article originally published by The Balance on February 28, 2017 by Gigi DeVaultThe term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within – the cultural or sociological context that is the focus of their study. Ethnography and netnography share a set of attributes

Media student serves and learns simultaneously Posted by: Todd / December 14, 2015 Image: Photo by Angelo Mejia ’17 December 14, 2015 By Matthew Salzano ’18 PLU Marketing & Communications InternTACOMA, Wash. (Dec. 11, 2015)—Communication major Chris Boettcher ’17 is living out the deeply held commitment of Pacific Lutheran University to civic engagement — all while continuing his education.When Cathy Nguyen, Tacoma poet laureate, reached out to PLU looking for a videographer to tell the story

masters in journalism from Emerson College. Still, with all these academic credentials behind her, Valerius remembers turning away from an acting career because “I thought I wasn’t pretty enough.” Black women are also conditioned from a very young age to fit into a certain role, she added. There are certain roles, both socially and professionally for men and women in black culture. “We are conditioned on what a woman buys or doesn’t buy, and to wear high heels and look like Barbies. For the media

Media Student Serves and Learns Simultaneously Posted by: Zach Powers / December 12, 2015 Image: (Photo by Angelo Mejia ’17) December 12, 2015 By Matthew Salzano ’18PLU Marketing & CommunicationsTACOMA, Wash. (Dec. 11, 2015)—Communication major Chris Boettcher ’17 is living out the deeply held commitment of Pacific Lutheran University to civic engagement — all while continuing his education.When Cathy Nguyen, Tacoma poet laureate, reached out to PLU looking for a videographer to tell the story

Annica Stiles ’25 explores Iceland’s wilderness and culture Annica Stiles, an environmental studies major with minors in communication and Indigenous and Native American studies, spent the summer interning with Global Treks & Adventure. Posted by: nicolacs / September 5, 2023 Image: Annica Stiles ’25 spends the summer interning with Global Treks & Adventure in Iceland. (Photo provided by Stiles) September 5, 2023 Embarking on a journey to study in Reykjavik, Iceland, during the summer is a

Annica Stiles ’25 explores Iceland’s wilderness and culture Annica Stiles, an environmental studies major with minors in communication and Indigenous and Native American studies, spent the summer interning with Global Treks & Adventure. Posted by: mhines / September 5, 2023 Image: Annica Stiles ’25 spends the summer interning with Global Treks & Adventure in Iceland. (Photo provided by Stiles) September 5, 2023 Embarking on a journey to study in Reykjavik, Iceland, during the summer is a unique

Textiles show Scandinavian history and culture in University Gallery exhibition Posted by: Mandi LeCompte / January 26, 2016 January 26, 2016 Textile artifacts from the Scandinavian Cultural Center (SCC) will be on display in the University Gallery exhibition entitled “Common Threads: An Overview of Scandinavian Textiles” February 3 – March 2, with an opening reception Wednesday, February 10, 5pm-7pm. The presentation of textile pieces will include a sampling of the SCC’s collection of wall

A cross-culture band exchange teaches both student and teacher Posted by: Mandi LeCompte / February 9, 2017 February 9, 2017 By Mandi LeCompteOutreach ManagerEvery other year the Tamana All Girls’ High School Band travels to Washington state for an exchange with the Graham Kapowsin High School and a friendship concert at PLU. The eight-year long relationship has created bonds that stretch across the ocean. This year, three Graham Kapowsin students traveled to Japan with Assistant Professor of

invent something new to be innovative. Instead they can modify products or processes that already exist, or create new business models that other organizations are not trying.   Starbucks and Coffee Culture For example, Howard Schultz, executive chairman of Starbucks, built his company up from virtually nothing to the success it is today by implementing a personal approach to consuming coffee, like he witnessed in the of espresso bars of Milan, Italy. Schultz did not invent coffee, nor did he invent

September 23, 2012 International students experience the wonders of the Puyallup Fair with “Heart Stoppingly Good” food. (Photos by Jesse Major ’14) International students eat up American culture By Katie Scaff ’13 With all the exhibits, animals, rides and fried foods, there’s no one way to “do the Puyallup.” This was apparent from the time a group of international students walked through the gates at the fair Saturday morning. Some, daunted by the sheer size of the fair, grabbed programs with