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Student-athlete makes entrepreneurship look like a piece of cake Posted by: vcraker / May 25, 2022 May 25, 2022 By Craig CrakerAsst. Sports Information Director Some people spent their COVID lockdown time learning to bake homemade bread or bingeing TV shows or, frankly, just trying to survive. Pacific Lutheran University junior Jasneet Sandhu spent the spring of 2021 learning to row and launching a business out of her family home.The Sandhu Cake Company is the brainchild of Jasneet and her

Black History Month Concert kicks off 2014 SOAC Focus Series on Entrepreneurship Posted by: Mandi LeCompte / January 21, 2014 January 21, 2014 On Thursday, February 20, the 2014 SOAC Focus Series on Entrepreneurship will kick off with the Black History Month Concert in Lagerquist Concert Hall. Directed by David Deacon-Joyner, the concert plays tribute to the entrepreneurship of African-Americans featuring the legacy of their music, literature, and art. A joint effort by the PLU School of Arts

, Dr. Brown reminded me: “Innovators primarily aren’t listening to what consumers say they want, but they invest in what they believe consumers need.” The Struggle and Profit of Innovation and Entrepreneurship During our talk, I asked Dr. Brown about the differences and similarities between innovation and entrepreneurship, since he also teaches an entrepreneurship class at PLU. Brown pulled out a book by Eric Ries, The Lean Startup, and read me a passage: “A startup is a human institution designed

entrepreneurship class you would just make your business plan or business model, but we actually created a product and sold it for real money and got to dive into the real world.” –Nikolai Berge ’16 “It was really cool, it wasn’t like any other class that I’ve taken. It was more outside-of-class intensive — you had to really rely on your group and get it done yourselves.” -Kyler Blades ’16 “The fact you had to go out and talk to people and use your hands to make the product yourself was a totally different way

there.” What about the future of ELSK the Studio? “ELSK the Studio may be growing in the future. But I didn’t start this business to make money. I really just wanted to try a creative venture that would express my values about sustainability and friendship. Clothing design is one way to do that, but there are also other ways, including working on social innovation projects in the South Sound area and beyond.” “At PLU, I learned that entrepreneurship begins with critical thinking—learning about a