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  • Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…

    Netnography: Obtaining Social Media Insight Posted by: wagnerjc / November 8, 2017 November 8, 2017 Article originally published by The Balance on February 28, 2017 by Gigi DeVaultThe term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within – the cultural or sociological context that is the focus of their study. Ethnography and netnography share a set of attributes

  • October 27, 2008 ‘Souls of Black Girls’ When filmmaker Daphne Valerius flipped through magazines as a young girl, she rarely, if ever, saw anyone that looked like her – then a shy young black girl growing up in Rhode Island.“You looked through the magazines and didn’t see one woman of color,” the 26-year-old mused. “And you think, ‘Well, damn. And you ask yourself – am I pretty, am I beautiful, am I good enough?’”This push and pull of the media barrage with the self worth of young girls

  • Media Literacy J-Term Projects Posted by: Reesa Nelson / April 13, 2021 April 13, 2021 By Holly SennResident Assistant Professor, Virtual Reference Services LibrarianOriginally published on the PLU Library blog. Reposted with permission.During J-Term 2021, students in Assistant Professor Kate Drazner Hoyt’s Media Literacy COMA 388 explored topics such as: the role that the press plays in sustaining democracies; the different forms of online misinformation and disinformation; the rise of

  • Center for Media Studies to Offer New Creative Media Course in Fall ’15 Posted by: Sandy Dunham / March 31, 2015 Image: The cast and crew of the CMS student television show “Dear Emily” take the stage at a January kickoff party in The Cave. (Photo: Center for Media Studies) March 31, 2015 By Natalie DeFord ‘16For PLU Marketing & CommunicationsTACOMA, Wash. (March 31, 2015)—Pacific Lutheran University students interested in creative media such as film and television no longer will have to wait

  • Media student serves and learns simultaneously Posted by: Todd / December 14, 2015 Image: Photo by Angelo Mejia ’17 December 14, 2015 By Matthew Salzano ’18 PLU Marketing & Communications InternTACOMA, Wash. (Dec. 11, 2015)—Communication major Chris Boettcher ’17 is living out the deeply held commitment of Pacific Lutheran University to civic engagement — all while continuing his education.When Cathy Nguyen, Tacoma poet laureate, reached out to PLU looking for a videographer to tell the story

  • October 27, 2008 When Anchormen Attack. A look at media bias. Comments about whether Sen. Barack Obama is “black enough” or is just “an affirmative action candidate.” Remarks about Sen. Hillary Clinton’s “cleavage.” And finally political operatives chastising the mean-spirited media for harassing Gov. Sarah Palin with foreign policy questions. All these examples – and quite a few more – of how the media deals with race and gender in presidential elections will be the topic of a discussion at an

  • Media Student Serves and Learns Simultaneously Posted by: Zach Powers / December 12, 2015 Image: (Photo by Angelo Mejia ’17) December 12, 2015 By Matthew Salzano ’18PLU Marketing & CommunicationsTACOMA, Wash. (Dec. 11, 2015)—Communication major Chris Boettcher ’17 is living out the deeply held commitment of Pacific Lutheran University to civic engagement — all while continuing his education.When Cathy Nguyen, Tacoma poet laureate, reached out to PLU looking for a videographer to tell the story

  • Where can a liberal arts degree in Music Composition lead you? In my case it has led to a life of travel, study, program development, tour-guiding, international relations and eventually a handshake with the President of China. Here’s the tale. TACOMA, Wash. (Sept. 29, 2015)—The…

    accountants, is that this not be my only “15 minutes of fame.” I would like to reserve another 15 minutes as a composer of music, please!Music Professor in the MediaIn context with Chinese President Xi Jinping’s visit to Tacoma, PLU Professor Gregory Youtz appeared in the following media: KING 5 News (twice) Wall Street Journal Southern Metropolis Daily in Guangzhou, China as part of a panel on Northwest Now with Tacoma’s mayor, the executive director of the World Trade Center Tacoma and an Economics

  • PLU student-media members to present at College Media Association’s national conference in New York Posted by: Kari Plog / March 5, 2018 Image: McKenna Morin ’19 (left), Courtney Miranda ’19 (center) and Natalie Mooney ’19 (right) are heading to New York City this week to present at a national conference for the College Media Association. (Photo by Molly Ivey ’20) March 5, 2018 By Helen Smith '19PLU Marketing & CommunicationsTACOMA, WASH. (March 5, 2018) — Student journalists nationwide get to

  • PLU Media Lab students win Emmy for documentary Posted by: vcraker / July 1, 2021 July 1, 2021 The documentary Eyes Above: Militarization of Sacred Land was produced, filmed, and edited by an all undergraduate team of students. The students recorded footage in early 2020 and edited it remotely during the pandemic. Eyes Above: Militarization of Sacred Land explores how the Tohono O’odham Nation in southern Arizona grapples with the encroaching surveillance technologies implemented on their land