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The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.
Master of Science in Marketing AnalyticsBuilding a Career in a Data-Driven AgeGraduates of the Master of Science in Marketing Analytics (MSMA) get fantastic in-demand training that leads to great paying positions. This program is for those wanting to have a fulfilling career that allows many different options in business, nonprofits, and government, as well as the potential to personalize your own path and become an expert. That expert status leads to exciting careers in a data driven age
Graduate AdmissionPacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003 -
may be submitted at any time during undergraduate studies. Eligible candidates remain admitted, provided that they complete their undergraduate degree. Please contact the program director for details. M.S.M.A. Repeat Policy Master of Science in Marketing Analytics students may repeat an M.S.M.A. course one time. The cumulative grade point average is computed using the highest of the grades earned. Credit toward graduation is allowed only once. Under exceptional circumstances, a student may appeal
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Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful
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Marketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group.
RESOLUTE MAGAZINE | FALL 2023 Read our newest magazine. More We have a powerful collective story to tell For over 130 years, Pacific Lutheran University has been preparing each generation to lead meaningful, purpose-driven lives. At PLU, caring means more than kindness and consideration. Find out more We redesigned PLU News Find news about PLU. Explore, bookmark and share. See more Strategic Marketing and Storytelling at PLUMarketing and Communications is PLU’s in-house marketing, creative
Mail Services HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmCopy Center HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmMarketing & Communications253-535-838212210 10th Ave S Tacoma, WA 98447 -
Master of Science in Marketing Analytics – Online Program | Academic Programs | PLU 1: Skip to content 2: Skip to navigation Accessibility Tools (CTRL+U) Text-to-Speech Large Cursor Zoom Level (x1) Reset Zoom Disable Animations Reset All Hide the tools After hiding the tool, if you would like to re-enable it, just press CTRL+U to open this window. Or, move your cursor near the tool to display it. Menu Apply Visit Programs PLU News Menu Search Events ePass Apply Visit Programs PLU News Inquiry
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3 Reasons to Choose PLU’s Marketing Analytics Degree Posted by: chaconac / September 20, 2022 September 20, 2022 Choosing a marketing analytics degree means choosing a degree for a dynamic future. Read on to learn why PLU is your best choice.Is Marketing Analytics a Good Career?Graduates of the Master of Science in Marketing Analytics program at Pacific Lutheran University get fantastic in-demand training that leads to great paying positions. For those wanting to have a fulfilling career that
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5 Marketing Analytics Jobs for Data-Driven Innovators Posted by: chaconac / September 15, 2021 September 15, 2021 Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.”Our data explosion has created a new set of challenges. For many organizations, it’s like having the secret to success spelled out in front of you — but in a foreign language that no one at your company
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The mission of the Office of Institutional Research at Pacific Lutheran University is to support the achievement of the University mission by providing timely, accurate, and unbiased data and
Office of Institutional Research and Analytics Mission Statement: The mission of the Office of Institutional Research at Pacific Lutheran University is to support the achievement of the University mission by providing timely, accurate, and unbiased data and analysis for decision-making, assessment, and strategic planning at all levels of the institution. Institutional Research provides an important service to many of PLU’s departments, staff and faculty, the intent of which is to contribute to
Office of Institutional Research -
Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu
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