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The PLU M.S.M.A. program is competitive. Admission decisions are based on a holistic assessment of the individual merits of each applicant including quantitative ability, potential contribution to
may be submitted at any time during undergraduate studies. Eligible candidates remain admitted, provided that they complete their undergraduate degree. Please contact the program director for details. M.S.M.A. Repeat Policy Master of Science in Marketing Analytics students may repeat an M.S.M.A. course one time. The cumulative grade point average is computed using the highest of the grades earned. Credit toward graduation is allowed only once. Under exceptional circumstances, a student may appeal
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What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs.
Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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School of Business faculty and staff.
Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu
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Master of Business Administration faculty and staff.
Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu
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TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of Science in Marketing Research program will be renamed the Master of Science in Marketing…
PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of
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Marketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group.
-driven lives. At PLU, caring means more than kindness and consideration. Find out more We redesigned PLU News Find news about PLU. Explore, bookmark and share. See more Strategic Marketing and Storytelling at PLUMarketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group. We lead initiatives and major projects on behalf of the university and also serve as the key strategic marketing partner to external-facing PLU departments.Quick Links PLU
Mail Services HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmCopy Center HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmMarketing & Communications253-535-838212210 10th Ave S Tacoma, WA 98447 -
TACOMA, WASH. (Oct. 31, 2019) — When most people hear the words “Master of Science in Marketing Analytics,” they don’t immediately think of the marketing challenges facing a craft liquor distillery. Yet those challenges have been top-of-mind for Pacific Lutheran University MSMA students Matthew Dixon…
Real-world experience, distilled: PLU marketing analytics grad students partner with Heritage Distilling Company Posted by: Zach Powers / October 31, 2019 Image: PLU Master of Science in Marketing Analytics recent graduates Matthew Dixon ‘19 and Ingeborg Jore ‘19. (Photo: John Froschauer/PLU) October 31, 2019 By James CarpenterGuest Writer for Marketing & CommunicationsTACOMA, WASH. (Oct. 31, 2019) — When most people hear the words “Master of Science in Marketing Analytics,” they don’t
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The Pacific Lutheran University School of Business has announced that its Master of Science in Marketing Analytics (MSMA) program will now be offered exclusively online. The program is designed for graduate students interested in data analytics, creative corporate brand development, and digital and social marketing.…
PLU’s Master of Science in Marketing Analytics program to be offered exclusively online Virtual information sessions now available for interested students Posted by: Silong Chhun / February 5, 2021 February 5, 2021 By Veronica CrakerPLU Marketing and CommunicationsThe Pacific Lutheran University School of Business has announced that its Master of Science in Marketing Analytics (MSMA) program will now be offered exclusively online. The program is designed for graduate students interested in data
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The mission of the Office of Institutional Research at Pacific Lutheran University is to support the achievement of the University mission by providing timely, accurate, and unbiased data and
Office of Institutional Research and Analytics At Pacific Lutheran University, the Office of Institutional Research & Assessment (OIRA) is committed to advancing the university’s mission by delivering precise, timely, and actionable data that drives informed decision-making, strategic planning, and continuous improvement across all levels of the institution. Mission Statement: The Office of Institutional Research at Pacific Lutheran University supports the University’s mission by providing
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The 2025 Connecticut Sports Analytics Symposium (CSAS) Data Challenge is open for registration. Participants will focus on using new data on bat speed and swing length to analyze some aspects of the pitcher/batter interaction in Major League Baseball. We provide pitch-level data from Baseball Savant for 346,250 Major League Baseball…
Sports Analytics Data Challenge Posted by: nicolacs / October 29, 2024 October 29, 2024 The 2025 Connecticut Sports Analytics Symposium (CSAS) Data Challenge is open for registration. Participants will focus on using new data on bat speed and swing length to analyze some aspects of the pitcher/batter interaction in Major League Baseball. We provide pitch-level data from Baseball Savant for 346,250 Major League Baseball plate appearances from 4/2/2024 to 6/30/2024, including relevant Statcast
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