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Associate Professor | School of Business | zhangqc@plu.edu | 253-535-7253 | Qin Zhang is a tenured Associate Professor of Marketing and teaches undergraduate and graduate courses such as Big Data and Digital Analytics, Advanced Research Methods, Qualitative Marketing Research, Marketing Analytics and Principles of Marketing.
Qin Zhang, Ph.D. Associate Professor Phone: 253-535-7253 Email: zhangqc@plu.edu Office Location: Morken Center for Learning & Technology - 319 Curriculum Vitae: View my CV Professional Biography Education Ph.D., Marketing, Washington University in St. Louis M.S.B.A, Marketing, Washington University in St. Louis B.S., International Finance, Tsinghua University, China Areas of Emphasis or Expertise Retailing Basket Data Analysis Social Networks Social Media Promotions Dynamic Choice Modeling
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Associate Professor | School of Business | kha@plu.edu | 253-535-7305 | Dr.
and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper
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