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-finance interface and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing

A.R.C.T., Piano Performance, University of Toronto, Royal Conservatory of Music Biography Cameron Bennett has had an active and varied career as an administrator, educator, and performing artist, having served in a diversified range of academic and professional institutions. He brings more than two decades of administrative leadership and expertise in strategic planning, academic program and curriculum development, budget management, faculty and student affairs, community engagement, and fundraising

A.R.C.T., Piano Performance, University of Toronto, Royal Conservatory of Music Biography Cameron Bennett has had an active and varied career as an administrator, educator, and performing artist, having served in a diversified range of academic and professional institutions. He brings more than two decades of administrative leadership and expertise in strategic planning, academic program and curriculum development, budget management, faculty and student affairs, community engagement, and fundraising

, University of Toronto, Royal Conservatory of Music Biography Cameron Bennett has had an active and varied career as an administrator, educator, and performing artist, having served in a diversified range of academic and professional institutions. He brings more than two decades of administrative leadership and expertise in strategic planning, academic program and curriculum development, budget management, faculty and student affairs, community engagement, and fundraising. He currently serves as Dean of

Maureen Faccia, MBA Email: facciamm@plu.edu Curriculum Vitae: View my CV Biography Biography Maureen Faccia, MBA, is a Visiting Professor at PLU School of Business since 2016 teaching graduate level courses.  Maureen brings over 25 years of industry business experience in marketing, product and brand management, business strategy and operations leadership in a variety of sectors from consumer packaged goods and building products to non-profit human services and healthcare.   At PLU, Maureen has