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to Facebook Marketplace Liudmyla Ostafiichuk graduated from the MSMA program before its renaming and has moved back to Seattle to continue her research career for Facebook: “[MSMA] program helped me gain a foundational knowledge of consumer behavior, analytical methods, and research techniques that are necessary for my everyday work. After graduation, I worked as a Consumer Insights Manager at T-Mobile’s Brand, Consumer, and Market Insights department where I led the early tenure Customer Health
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Specialized Business Minor in MarketingMinor Overall Requirements – 20 semester hours minimum All courses must be completed with a grade of C- or higher, a cumulative grade point average of 2.50 for all courses in the minor is required, and at least twelve semester hours must be completed in residence. A minimum of 20 semester hours in Business including: BUSA 201: Introduction to Business in the Global Environment BUSA 308: Principles of Marketing BUSA 363: Consumer Behavior And, any 8
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identify how to create more captivating marketing materials and how perceptions of a graduate program can increase recruitment through the consideration of a students’ decision-making process. MSMR Graduate: Hansel Topic: What customers think at Starbucks’ drive through lane? Research: The study explores consumer perception on three primary factors that affect Starbucks’ drive-through experience: accuracy of order, courtesy of staff, and speed of service. The study is a comprehensive marketing research
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Effective Communicators Students can write a well-organized and grammatically correct paper, memo, or case that is informative and professional Students can make an effective presentation that is informative and professional Think Critically Students can apply relevant information to a business problem and arrive at a well-reasoned conclusion Students can analyze and interpret quantitative data in decision making Have an Ethical Perspective Students can recognize ethical issues and recommend a course of
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Frequently Asked Questions from Students Applying to Study Away During the 2024-25 Academic Year (Pre-Decision)What may impact students’ ability to study away during the 2024-2025 academic year and beyond?Post-pandemic, study away remains an essential component of PLU’s global education focus, which advances the Wang Center’s mission of “educating to achieve a just, healthy, sustainable, and peaceful world, both locally and globally.” As we learn to live with COVID-19, there is less of a chance
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legal topics essential to effective managerial decision making. Explore the legal, ethical, and social implications of legal strategies and practices. This course also examines the sources and development of conflict and develops negotiation as a tool for managing conflict situations. (4) BMBA 511 : Accounting for Decision Making An examination of financial and managerial accounting topics, including financial reporting, budgeting, and cost behavior. The focus is on using accounting to support
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March 2, 2009 Making study away possible A new $2 million scholarship fund will increase study abroad opportunities for low-income students at Pacific Lutheran University. The Bill & Melinda Gates Foundation gave the university a $1 million challenge grant to initiate the endowment fund a year ago. Since then, a matching $1 million has been raised from donors, including the estate of Arthur H. Hansen, Loren and MaryAnn Anderson, Charles Bergman and Susan Mann, and Iver and Ginny Haugen
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nomination(s) by November 30. Submit a Nomination Golden Oar Nominations As you may be aware, at the 50 th Anniversary of PLU Rowing in the spring of 2013, a new award was conceived. Each year, we elect a valued member of our past to be inducted into the Golden Oar Society. The award was created….. “to honor those who have committed considerable time, talent & resources in making lasting contributions to the PLU Rowing Program” Here are the elected Golden Oar Society members: 2013 – The Row Down Crew
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responsible conduct; and Determining appropriate sanctions when necessary. Review Meetings are neither formal court trials nor formal administrative hearings. Rather, they are structured educational discussions that focus on the student’s behavior in association with the university community. Review Meetings give all parties the opportunity to identify concerns, explain perceptions, explore behavior, and hear suggestions. The emphasis is placed on student behavior and the relationship of behavior to
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Starbucks’ Use of Market Research Propels the Brand Posted by: wagnerjc / November 7, 2017 November 7, 2017 Starbucks expertly employs market research to craft marketing messages and stay informed about consumer sentiment. Businesses in the coffee industry are susceptible to many external risks, most of which they are not able to control or even influence. The list of external threats is long, ranging from vagaries in the weather to ethically sourced coffee, and Starbucks must develop agile
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