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Kyoungnam Catherine Ha, Ph.D. Associate Professor Phone: 253-535-7305 Email: kha@plu.edu Office Location: Morken Center for Learning & Technology - 320 Status:On Sabbatical Curriculum Vitae: View my CV Professional Biography Education Ph.D., Marketing, Foster School of Business, University of Washington, 2012 M.E., Industrial and Systems Engineering, Texas A&M University, 2006 M.S., Industrial Engineering, Seoul National University, 2004 B.S., Industrial Engineering, Seoul National University
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Nick Sears ’87, ’95 Nick Sears ’87, ’95 https://www.plu.edu/resolute/spring-2016/wp-content/uploads/sites/14/2016/05/nick-sears-header-1024x427.jpg 1024 427 Samantha Lund '16 Samantha Lund '16 https://www.plu.edu/resolute/spring-2016/wp-content/uploads/sites/14/2016/05/samantha-lund-e1464108494109.jpg May 15, 2016 May 19, 2016 PLU alumnus, Android co-founder uses his marketing expertise to help students land jobs TACOMA, WASH. (March 2, 2016)- Co-founder of Android and Pacific Lutheran
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3 Reasons to Choose PLU’s Marketing Analytics Degree Choosing a marketing analytics degree means choosing a degree for a dynamic future. Read on to learn why PLU is your best choice. Is Marketing Analytics a Good Career? Graduates of the Master of Science in Marketing Analytics program at Pacific Lutheran University get fantastic… September 20, 2022
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Chris Albert Director of Web Development Phone: 253-535-8691 Email: albertct@plu.edu Office Hours: (On Campus) Mon: 9:00 am - 5:00 pm (On Campus) Tue: 9:00 am - 5:00 pm (Off Campus) Wed: 9:00 am - 5:00 pm (Off Campus) Thu: 9:00 am - 5:00 pm (Off Campus) Fri: 9:00 am - 5:00 pm Status:Working Hybrid Professional Biography Education B.A., Communication, Washington State University, 2005 PCM and CDMP, Digital Marketing, Digital Marketing Institute, 2022 Areas of Emphasis or Expertise Web planning
Office HoursMon: 9:00 am - 5:00 pmTue: 9:00 am - 5:00 pmWed: 9:00 am - 5:00 pmThu: 9:00 am - 5:00 pmFri: 9:00 am - 5:00 pmArea of Emphasis/Expertise -
Perfect Timing: Pursue a Marketing Analytics Career Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into… December 17, 2019
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Reesa Nelson Advertising Strategist she/her Phone: 253.535.7230 Email: rnelson@plu.edu Office Location: Martin J. Neeb Center Status:Working Hybrid Professional Education BA, Central Washington University, 2012 CDMP, Digital Marketing, Digital Marketing Institute, 2023 PCM, Digital Marketing, American Marketing Association, 2023 Areas of Emphasis or Expertise Advertising campaigns and strategy Marketing analytics and reporting
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BMMA 502 : Marketing Strategy and Consumer Behavior Key topics in marketing strategy to identify target markets, develop/refine brands, and showcase points of parity and difference. Focuses on the thoughts and emotions of consumers, their behaviors, and their motivations to help implement strategies which are built upon innovative edge consumer behavior models. Practice Focus: In collaboration with real-world marketing challenges, students apply marketing strategies to help a business
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1. Understand Various Theories and Methodologies Related to Marketing Analytics a. Student can apply a diverse set of methodologies, encompassing both quantitative and qualitative research methods b. Student will utilize theoretical content from texts and research to integrate theory into research 2. Apply Marketing Analytics Knowledge to Solve Marketing Decision Problems a. Student can set up an appropriate research question tied to a real-world marketing challenge b. Student can convert
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Mark Mulder, Ph.D. Dean Phone: 253-535-7258 Email: muldermr@plu.edu Office Location: Morken Center for Learning & Technology - 171 Curriculum Vitae: View my CV Professional Biography Additional Titles/Roles Associate Professor School of Business Education Ph.D., Marketing & Consumer Behavior, Washington State University, 2012 Management Development Program, Harvard University, 2002 M.B.A., Technology & Innovation Management, Pacific Lutheran University, 2000 B.B.A., Human Resources and Total
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Mark Mulder, Ph.D. Associate Professor School of Business Phone: 253-535-7258 Email: muldermr@plu.edu Office Location: Morken Center for Learning & Technology - 171 Curriculum Vitae: View my CV Professional Biography Additional Titles/Roles Dean of School of Business Education Ph.D., Marketing & Consumer Behavior, Washington State University, 2012 Management Development Program, Harvard University, 2002 M.B.A., Technology & Innovation Management, Pacific Lutheran University, 2000 B.B.A., Human
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