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in Data Driven AgeAn MSMA at PLUWith a Master of Science in Marketing Analytics from PLU, you will develop a strong foundation for career growth as a marketing analyst. According to the Dean of PLU’s School of Business, Dr. Chung Shing Lee, “Marketing analytics helps organizations derive insights from big data and assist them in making better decisions to discover new opportunities, understand customer decision-making process, and create real-time personalized solutions for buyers. It’s strategic
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Marketing Research program will be renamed the Master of Science in Marketing Analytics.“The change is to reflect the actual content of the program and make it more relevant to business applications, rather than focusing more on theoretical research and less on practices,” said Dr. Chung-Shing Lee, Dean of PLU’s School of Business. “‘Analytics’ is a more specific term for data analytical activities for business applications than the term ‘research,’ which is much stricter in science.” Student feedback
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of relief from all future marketing researchers.So what do I search for?Other than the obvious title of “marketing researcher,” it can be a little difficult when you first start out the job search. There are so many different titles that can be associated with marketing research. Some jobs are specifically for the data analytics side of marketing research; these jobs can be titled “data scientists” or “research analyst.” Other job titles may also be related to what you are interested in doing
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TACOMA, WASH. (March 2, 2016)- Co-founder of Android and Pacific Lutheran University graduate Nick Sears took the technology world by storm when he teamed up with inventors Andy Rubin and Chris White to market and launch Android, one of the world’s top operating systems for…
PLU alumnus, Android co-founder uses his marketing expertise to help students land jobs Posted by: Kari Plog / March 2, 2016 Image: Nick Sears (’87, ’95), co-founder of Android, speaks Feb. 22 as part of the Executive Leadership Series at Pacific Lutheran University. (Photo: John Froschauer/PLU) March 2, 2016 By Samantha Lund '16PLU Marketing & CommunicationsTACOMA, WASH. (March 2, 2016)- Co-founder of Android and Pacific Lutheran University graduate Nick Sears took the technology world by
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Article originally published by The Balance on February 28, 2017 by Gigi DeVault The term netnography derives its name from ethnography and net – as in “the Internet.” Ethnography is a form of qualitative research conducted by researchers who enter – and gather data within…
Starbucks’ Use of Market Research Propels the Brand Read Next Welcoming Our 2018 MSMR Candidates LATEST POSTS 3 Reasons to Choose PLU’s Marketing Analytics Degree September 20, 2022 5 Marketing Analytics Jobs for Data-Driven Innovators September 15, 2021 Pursue Your Dream Job with a Master’s in Marketing Analytics March 4, 2021 3 Reasons to Get a Master’s Degree in Marketing Analytics January 18, 2021
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PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…
,” Jessica Wagner, MSMR Candidate PLU’s Master of Science in Marketing Research program takes students down exciting roads. As they near graduation, Wagner and the rest of the cohort are excited to see where the program takes them next. Read Previous MSMR Graduates Return to the Classroom Read Next PLU School of Business renames its Marketing Research graduate program LATEST POSTS 3 Reasons to Choose PLU’s Marketing Analytics Degree September 20, 2022 5 Marketing Analytics Jobs for Data-Driven Innovators
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Entrepreneur on January 31, 2017 by Rose Leadem https://www.entrepreneur.com/article/288417 Read Previous Top Three Marketing Trends in 2019 Read Next Getting to Know the MSMR Candidates – Matthew Dixon LATEST POSTS 3 Reasons to Choose PLU’s Marketing Analytics Degree September 20, 2022 5 Marketing Analytics Jobs for Data-Driven Innovators September 15, 2021 Pursue Your Dream Job with a Master’s in Marketing Analytics March 4, 2021 3 Reasons to Get a Master’s Degree in Marketing Analytics January 18, 2021
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. PLU’s degree will offer students the opportunity to increase statistical skills, improve analytical abilities, learn to link data to strategy and make a positive impact in their environment. PLU’s innovative MSMR program has been designed to accommodate students with undergraduate educations in a wide range of disciplines. Recent bachelor’s graduates with a desire to gain strong skills in Big Data analytics and marketing-research techniques are encouraged to apply. The Pacific Northwest offers a
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PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan
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September 6, 2013 Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years, will become the new Vice President of Marketing at Pacific Lutheran University. President Thomas Krise said that Gibbs’ vast experience in developing and marketing some of the best known brands in the world – Nike, Apple and Microsoft – quickly
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