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  • PLU’s MSMR Candidates are doing great things! Following last semester’s project with the Washington Traffic Safety Commission, MSMR Candidate, Jessica Wagner, was invited to be a panelist at the 2018 Traffic Safety Conference! Shelly Baldwin, Legislative Liaison and Media Relations Manager at the Washington Traffic Safety…

    their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with

  • September 6, 2013 Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years, will become the new Vice President of Marketing at Pacific Lutheran University. President Thomas Krise said that Gibbs’ vast experience in developing and marketing some of the best known brands in the world – Nike, Apple and Microsoft – quickly

  • 3 Reasons to Choose PLU’s Marketing Analytics Degree Posted by: chaconac / September 20, 2022 September 20, 2022 Choosing a marketing analytics degree means choosing a degree for a dynamic future. Read on to learn why PLU is your best choice.Is Marketing Analytics a Good Career?Graduates of the Master of Science in Marketing Analytics program at Pacific Lutheran University get fantastic in-demand training that leads to great paying positions. For those wanting to have a fulfilling career that

  • 5 Marketing Analytics Jobs for Data-Driven Innovators Posted by: chaconac / September 15, 2021 September 15, 2021 Today, we have seen such dramatic increases in the sheer volume of data produced by individuals and organizations that news reports describe the phenomenon as a “data explosion.”Our data explosion has created a new set of challenges. For many organizations, it’s like having the secret to success spelled out in front of you — but in a foreign language that no one at your company

  • By Michael Halvorson, Benson Family Chair On Tuesday, October 17, 2017, in PLU’s Scandinavian Cultural Center (Anderson UC building), Alaska Airlines CEO Brad Tilden will engage with students, faculty, and community members in a lively conversation about the past, present, and future of Alaska Airlines.…

    , Economics, and History. I will be the moderator and M.C. Mr. Tilden emphasized how excited he was for the open conversation format, a style that he often uses with industry analysts, shareholders, and employees. During the event, we will discuss Alaska’s environmental policies, marketing strategy, business ethics, and labor practices—plus anything else that the students want to ask. It should be a great deal of fun. The lecture begins at 7:30 p.m. on Tuesday, October 17, and is free and open to the

  • TACOMA, Wash. (March 5, 2015)— On Saturday, March 21, a diverse and distinguished group of speakers will present “ideas worth spreading” at the fourth annual installation of TEDx Tacoma. Among that group will be three Pacific Lutheran University faculty members representing a variety of PLU’s…

    book Living the Dream: New Immigration Policies and the Lives of Undocumented Youth and the author of the book Everyday Injustice: Latino Professionals and Racism, which won the prestigious American Political Science Association’s Latino Caucus Best Book Award in Latino Politics published in 2011.Bradd BusickAdjunct Professor of BusinessBusick, who earned his Bachelor of Science and MBA degrees from PLU, is the Senior Manager of Strategy, Planning and Architecture at the Bill and Melinda Gates

  • PLU School of Business renames its Marketing Research graduate program Posted by: Julie Winters / January 2, 2019 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. January 2, 2019 By StaffMarketing & CommunicationTACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of Science in

  • PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of

  • August 23, 2010 Lute athletic facilities: ‘Defining a vision, planning for the future’ What does it take to mount a successful athletic program these days? A few things immediately come to mind: talented and highly motivated student athletes; experienced, dedicated and supportive coaches and staff; and high-quality equipment. According to Laurie Turner, director of athletics, PLU is doing all of these things very well.“We have had remarkable success over the years in our athletic program,” she

  • TACOMA, WASH. (Feb. 12, 2016)- Steinar Bryn’s peacebuilding work has kept him busy in Norway, eastern Europe and elsewhere around the world, but his ties to Pacific Lutheran University run deep. The repeat Nobel Peace Prize nominee has developed and supported dialogue centers in the…

    Dialogue expert Steinar Bryn to discuss international peacebuilding work that has deep ties to PLU Posted by: Kari Plog / February 12, 2016 February 12, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Feb. 12, 2016)- Steinar Bryn’s peacebuilding work has kept him busy in Norway, eastern Europe and elsewhere around the world, but his ties to Pacific Lutheran University run deep.The repeat Nobel Peace Prize nominee has developed and supported dialogue centers in the Balkans for