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PLU’s Website, Online Magazine Win Web Marketing Awards Posted by: Sandy Dunham / September 22, 2015 September 22, 2015 By Sandy Deneau DunhamPLU Marketing & Communications TACOMA, Wash. (Sept. 22, 2015)—Pacific Lutheran University’s website has won a 2015 Outstanding WebAward from the Web Marketing Association, and the spring 2015 edition of the university’s flagship magazine, ResoLUTE, won its Magazine Standard of Excellence Award. Judges wrote of www.plu.edu: “Beautiful site, great layout

role as co-founder and chief strategy officer before Google purchased the operating system in July 2005. Sears remained involved at Google, working on Android product development and marketing. By every account, Sears spent more than seven years creating and perfecting the modern-day smartphone. He credits PLU with helping him get there. “I came to PLU to study business,” Sears said, “but I left with a lot more than a (Bachelor of Business Administration).” Now, another former Lute has inspired his

transformation has spread across businesses worldwide and the notion of the “Age of the Customer” is a dominant marketing strategy for all major brands. With so much change happening so quickly, how can we predict the next year? I’ve monitored best practices that Sprinklr’s most valuable clients are following, shifts within social marketing and new data governance rules to develop the top three marketing trends of 2019: 1) Social Data Insights & Governance. Nearly half of the world is on social media and 88

Why Marketing Analysts are Game Changers for Business Posted by: Lace M. Smith / November 27, 2019 November 27, 2019 By Melissa BehrendGuest Writer for Marketing & CommunicationsCompanies work diligently to keep a step ahead of their competition, and marketing analysts play a major role in this strategy. Consumers determine where their money goes, but marketing analysts use data to determine why they spend their money where they do, which is crucial when it comes to companies bringing in new

communications and decisions that drive growth. This means that marketing analysts become key players with a seat at the table for major strategy conversations. Companies need employees who can translate data into information, analyze that information and communicate with organizational leadership in order to achieve data-driven decisions and establish a competitive advantage. Now, let’s take a look at how you can break into the field of marketing analytics and what this could mean for your career

fancy, don’t be afraid to branch out to other websites. They can be just as effective at finding what you are looking for.What kinds of jobs are out there right now?Here are some examples of jobs that would be relevant for MSMR grads: Applied Researcher / Data Scientist – Ebay Data Scientist – KPMG Data Analyst – Smartsheet Analyst, Marketing Strategy & Analytics – T-mobile   Resources: https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm Read Previous Welcoming Our 2018 MSMR

. PLU’s degree will offer students the opportunity to increase statistical skills, improve analytical abilities, learn to link data to strategy and make a positive impact in their environment. PLU’s innovative MSMR program has been designed to accommodate students with undergraduate educations in a wide range of disciplines. Recent bachelor’s graduates with a desire to gain strong skills in Big Data analytics and marketing-research techniques are encouraged to apply. The Pacific Northwest offers a

Perfect Timing: Pursue a Marketing Analytics Career Posted by: Julie Winters / December 17, 2019 Image: MSMA class at PLU, Tuesday, Feb. 26, 2019. (Photo/John Froschauer) December 17, 2019 Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into meaningful

PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan

PLU. She encourages current and prospective candidates to take responsibility for their education, ask questions, and network. “Right now I work in Digital Strategy and Marketing Analytics for Metabolic Research Center. It’s a weight loss company that focuses on a long-term lifestyle change (rather than quick or temporary weight loss). We have over 100 locations across the United States. I support and maintain our national Facebook page.  I also work very heavily managing Facebook advertising for