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. PLU’s degree will offer students the opportunity to increase statistical skills, improve analytical abilities, learn to link data to strategy and make a positive impact in their environment. PLU’s innovative MSMR program has been designed to accommodate students with undergraduate educations in a wide range of disciplines. Recent bachelor’s graduates with a desire to gain strong skills in Big Data analytics and marketing-research techniques are encouraged to apply. The Pacific Northwest offers a

PLU Marketing Students Win Business Competition Track Posted by: Sandy Dunham / April 24, 2015 Image: A Marketing Management team made up of, from left, Taylor Gonzales, Kevin McKay, Kayla Evans, Lindsey Campbell and Austen Wilson (all ’15), took first place in a track of the 2015 Business Plan Competition. April 24, 2015 By Sandy Deneau DunhamPLU Marketing & CommunicationsTACOMA, Wash. (April 24, 2015)—A team of PLU Marketing students has won the Social Business track of the 2015 Business Plan

September 6, 2013 Pacific Lutheran University hires new Vice President of Marketing and Communications to promote the university’s vision of service, sustainability and leadership. Donna Gibbs, a marketing and communications leader for over 20 years, will become the new Vice President of Marketing at Pacific Lutheran University. President Thomas Krise said that Gibbs’ vast experience in developing and marketing some of the best known brands in the world – Nike, Apple and Microsoft – quickly

PLU’s Website, Online Magazine Win Web Marketing Awards Posted by: Sandy Dunham / September 22, 2015 September 22, 2015 By Sandy Deneau DunhamPLU Marketing & Communications TACOMA, Wash. (Sept. 22, 2015)—Pacific Lutheran University’s website has won a 2015 Outstanding WebAward from the Web Marketing Association, and the spring 2015 edition of the university’s flagship magazine, ResoLUTE, won its Magazine Standard of Excellence Award. Judges wrote of www.plu.edu: “Beautiful site, great layout

role as co-founder and chief strategy officer before Google purchased the operating system in July 2005. Sears remained involved at Google, working on Android product development and marketing. By every account, Sears spent more than seven years creating and perfecting the modern-day smartphone. He credits PLU with helping him get there. “I came to PLU to study business,” Sears said, “but I left with a lot more than a (Bachelor of Business Administration).” Now, another former Lute has inspired his

PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of

August 23, 2010 Lute athletic facilities: ‘Defining a vision, planning for the future’ What does it take to mount a successful athletic program these days? A few things immediately come to mind: talented and highly motivated student athletes; experienced, dedicated and supportive coaches and staff; and high-quality equipment. According to Laurie Turner, director of athletics, PLU is doing all of these things very well.“We have had remarkable success over the years in our athletic program,” she

Real-world experience, distilled: PLU marketing analytics grad students partner with Heritage Distilling Company Posted by: Zach Powers / October 31, 2019 Image: PLU Master of Science in Marketing Analytics recent graduates Matthew Dixon ‘19 and Ingeborg Jore ‘19. (Photo: John Froschauer/PLU) October 31, 2019 By James CarpenterGuest Writer for Marketing & CommunicationsTACOMA, WASH. (Oct. 31, 2019) — When most people hear the words “Master of Science in Marketing Analytics,” they don’t

PLU’s Master of Science in Marketing Analytics program to be offered exclusively online Virtual information sessions now available for interested students Posted by: Silong Chhun / February 5, 2021 February 5, 2021 By Veronica CrakerPLU Marketing and CommunicationsThe Pacific Lutheran University School of Business has announced that its Master of Science in Marketing Analytics (MSMA) program will now be offered exclusively online. The program is designed for graduate students interested in data

Anni Lange ’00 uses skills learned at PLU as VP of marketing and communications for Sound Physicians Posted by: Zach Powers / May 5, 2023 Image: Anni Lange ’00 majored in communication at PLU and serves as vice president of marketing and communications for Sound Physicians. May 5, 2023 By Lora ShinnPLU Marketing & Communications Guest WriterAnni Lange ’00 is vice president of marketing and communications for Sound Physicians, a national medical group headquartered in Tacoma. Lange oversees all