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Marketing What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs. The study of marketing encompasses diverse topics such as market strategy and research, consumer analysis, product management, distribution, pricing, and promotion, providing students with a broad understanding of the business world. Marketing is considered to be one of the largest areas of employment in business today with about 25-30 percent of the workforce
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Marketing and Communications is PLU’s in-house marketing, creative, digital, and communications management group.
RESOLUTE MAGAZINE | FALL 2023 Read our newest magazine. More We have a powerful collective story to tell For over 130 years, Pacific Lutheran University has been preparing each generation to lead meaningful, purpose-driven lives. At PLU, caring means more than kindness and consideration. Find out more We redesigned PLU News Find news about PLU. Explore, bookmark and share. See more Strategic Marketing and Storytelling at PLUMarketing and Communications is PLU’s in-house marketing, creative
Mail Services HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmCopy Center HoursMonday: 7:30am - 4:30pmTuesday: 7:30am - 4:30pmWednesday: 7:30am - 4:30pmThursday: 7:30am - 4:30pmFriday: 7:30am - 4:30pmMarketing & Communications253-535-83821010 122nd Street South Tacoma, WA 98447 -
The PLU Master of Science in Marketing Analytics (MSMA) is a cutting edge, STEM-designated program offering an innovative analytics degree, specialized in marketing.
to three classes on the PLU campus in a traditional classroom setting.Focus on Marketing Strategy and AnalyticsThe PLU MSMA has a unique focus on data analytics and business strategies. The marketing analytics master’s program is a rigorous and relevant curriculum that prepares graduates to be highly skilled business analytics professionals. You will gain a solid foundation in business strategies, consumer behavior and market analysis, and acquire state-of-the-art skills and tools for analysis
Graduate AdmissionPacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003 -
Strategic Enrollment Management Plan. Develop an institution-wide messaging strategy that is customizable within defined dimensions for the college, its divisions and professional schools. Complete an assessment of current brand and marketing efforts with the help of outside expertise to identify strengths and growth opportunities, and to prioritize strategy. Develop a comprehensive marketing plan that effectively communicates the characteristics, outcomes and value of a PLU education to key audiences
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Kyoungnam Catherine Ha, Ph.D. Associate Professor Full Profile 253-535-7305 kha@plu.edu
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Marketing Timeline | Marketing & Communications | PLU 1: Skip to content 2: Skip to navigation Accessibility Tools (CTRL+U) Text-to-Speech Large Cursor Zoom Level (x1) Reset Zoom Disable Animations Reset All Hide the tools After hiding the tool, if you would like to re-enable it, just press CTRL+U to open this window. Or, move your cursor near the tool to display it. Menu Apply Visit Programs PLU News Menu Search Events ePass Apply Visit Programs PLU News Inquiry. Service. Leadership. Care
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9 Things to Do for a Successful PLU EventThis Event Planning Guide is here to guide PLU students, faculty and staff who coordinate on-campus events. It includes the key components of event planning for large and small scale events, including catering, marketing, audio/visual needs, and more! Keep in mind that while this guide is presented numerically, the event planning process is not always linear. If you have any specific questions about your event in regards to logistics, accessibility, etc
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BBA Curriculum Four Year Plan - Marketing (pdf) view page
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Lace Smith Associate Vice President Full Profile 253-535-7436 smithla@plu.edu
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Planning Team Special Thank You SPECIAL ACKNOWLEDGEMENTS: The following individuals are recognized for their extraordinary assistance and counsel in planning for the 2012 symposium. Loren J. Anderson, President, Pacific Lutheran University Joel E. Baker, Port of Tacoma Chair, Environmental Sciences, University of Washington Tacoma Cameron D. Bennett, Dean School of Arts and Communication, Pacific Lutheran University Board of Directors, The Thor Heyerdahl Institute, Knut Phil, Chair Beate Bjørge
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