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Apply to the Master of Science in Marketing Analytics ProgramThe School of Business accepts both Standard and Fast Track Applications for admittance into its graduate programs. A Fast Track application process is available for current PLU undergraduate and graduate students from any major and recent PLU alumni seeking admission to a School of Business graduate program. Space for Fast Track students may be limited and competitive. Learn about the Fast Track application and conditions of
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Get information about the Master of Science in Marketing Analytics /*
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Mark Mulder, Ph.D. Dean Full Profile 253-535-7258 muldermr@plu.edu
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Chris Albert Director of Web Development Phone: 253-535-8691 Email: albertct@plu.edu Office Hours: (On Campus) Mon: 9:00 am - 5:00 pm (On Campus) Tue: 9:00 am - 5:00 pm (Off Campus) Wed: 9:00 am - 5:00 pm (Off Campus) Thu: 9:00 am - 5:00 pm (Off Campus) Fri: 9:00 am - 5:00 pm Status:Working Hybrid Professional Biography Education B.A., Communication, Washington State University, 2005 PCM and CDMP, Digital Marketing, Digital Marketing Institute, 2022 Areas of Emphasis or Expertise Web planning
Office HoursMon: 9:00 am - 5:00 pmTue: 9:00 am - 5:00 pmWed: 9:00 am - 5:00 pmThu: 9:00 am - 5:00 pmFri: 9:00 am - 5:00 pmArea of Emphasis/Expertise -
Reesa Nelson Advertising Strategist she/her Phone: 253.535.7230 Email: rnelson@plu.edu Office Location: Martin J. Neeb Center Status:Working Hybrid Professional Education BA, Central Washington University, 2012 CDMP, Digital Marketing, Digital Marketing Institute, 2023 PCM, Digital Marketing, American Marketing Association, 2023 Areas of Emphasis or Expertise Advertising campaigns and strategy Marketing analytics and reporting
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Lace Smith Associate Vice President Full Profile 253-535-7436 smithla@plu.edu * Working Hybrid
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Emily McCann Director of Admission Marketing & Communication Phone: 253-535-8151 Email: mccann@plu.edu Professional Responsibilities Admission Marketing & Communication Coordinator
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Kyoungnam Catherine Ha, Ph.D. Associate Professor Phone: 253-535-7305 Email: kha@plu.edu Office Location: Morken Center for Learning & Technology - 320 Status:On Sabbatical Curriculum Vitae: View my CV Professional Biography Education Ph.D., Marketing, Foster School of Business, University of Washington, 2012 M.E., Industrial and Systems Engineering, Texas A&M University, 2006 M.S., Industrial Engineering, Seoul National University, 2004 B.S., Industrial Engineering, Seoul National University
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PLU PodcastingThis research conducted by MSMA student Nathan, took an exploratory look at the podcasting potential within Pacific Lutheran University’s School of Business. The research focused on identifying the preferred format and content derived from measuring respondents’ input on several variables relating to both elements. Increasing Online Sales for South Tacoma Honda: Progressive insights Through Marketing AnalyticsThe primary objective of this project was to determine the most
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Qin Zhang, Ph.D. Associate Professor Phone: 253-535-7253 Email: zhangqc@plu.edu Office Location: Morken Center for Learning & Technology - 319 Curriculum Vitae: View my CV Professional Biography Education Ph.D., Marketing, Washington University in St. Louis M.S.B.A, Marketing, Washington University in St. Louis B.S., International Finance, Tsinghua University, China Areas of Emphasis or Expertise Retailing Basket Data Analysis Social Networks Social Media Promotions Dynamic Choice Modeling
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