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  • Steps to BIRTWhat is BIRT?What is BIRT?The purpose of the Bias Incident Response Team (BIRT) is to anonymously collect data regarding instances of experienced bias within the PLU community and monitor the type and frequency of such occurrences. Doing so will help us better understand our campus climate, create community-based educational opportunities to address noted trends in such occurrences, and foster an environment where everyone feels welcome. The BIRT does not adjudicate violations of

  • . In this video, Juanita Reed, Associate Dean for Academic Affairs from PLU School of Business, discusses how MBA students take their experiences and what they have learned beyond the classroom and apply it in many different industries.Master of Science in Marketing AnalyticsBuilding a Career in a Data-Driven AgeThe PLU Master of Science in Marketing Analytics (MSMA) is a cutting-edge, STEM-designated program offering an innovative analytics degree, specializing in marketing. Students learn how to

  • FactbookThe Factbook is a comprehensive collection of annual reports that provide detailed insights into various aspects of our university’s operations and student demographics. Compiled primarily from census data taken each fall semester, these reports are meticulously updated once per year to ensure accuracy and relevance. The Factbook serves as an essential resource for understanding trends and making informed decisions. It includes data on new and continuing students, overall headcount

  • create offensive working or learning environments, and compliance with privacy and security policies. Responsible use of technology with community needs in mind includes recognition that strong network security and performance begins with one’s own behavior. Examples of unacceptable behavior with respect to network security include but are not limited to spreading viruses or causing disruptions on the network unauthorized access to or knowing use of restricted or personal computers, data, or programs

  • PLU network services have security measures in place to protect the loss, misuse, or alteration of information under university management. All activity on PLU network servers may be monitored, recorded, or backed up. Pacific Lutheran University automatically logs certain data generated by accessing and navigating PLU Web: Network addresses of those who use PLU network services, accompanied by the date and time of use, may be collected to help diagnose server problems, limit access to licensed

  • Finance Interface Marketing Analytics Customer Relationship Management Selected Publications Professional Memberships/Organizations American Marketing Association Biography Dr. Kyoungnam Catherine Ha earned a Ph.D. in Marketing, University of Washington. She is Assistant Professor of Marketing and teaches undergraduate, graduate, and executive MBA programs. Her research focuses on two primary areas (1) marketing-finance interface and (2) customer relationship management (CRM) using big data. As

  • Summer Internship: Economics major finds family environment with global company Travis McDaneld ’23 is entering his fourth year at PLU as an economics major, minoring in data science. When he enrolled at PLU, he had every intention of majoring in business, although he admits to not having any idea about what he wanted to do… October 28, 2022

  • Cloud File StoragePLU provides two cloud-storage options for backing up your critical files and sharing them with others. While these backup options can make accessing your files much more convenient, please be aware that the storage of sensitive data may not be appropriate for one or both of these locations. Please refer to your department head or contact the I&TS Help Desk (helpdesk@plu.edu) if you have specific questions about the storage of data you may be working with.Google DriveGoogle

  • Miguel Galtman Senior Network Technician (Voice/Data) Phone: 253-535-7525 Email: galtmanm@plu.edu

    Contact Information
  • and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper