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and (2) customer relationship management (CRM) using big data. As regards the first research area, the main focus is on the role of market based intangible assets, i.e., brand equity, in influencing firm value and the role of strategic activities in brand and firm value creation. Regarding the CRM topic, she introduces a data mining approach to improve the predictability of future customer responses to marketing activities such as mailings and other forms of direct marketing promotions. Her paper

Craig Chamberlain Chief Analytics Officer He/Him Phone: (253) 535-7166 Email: chambeca@plu.edu Office Location: Hauge Administration Building - 107 Employed: 10 Years Professional Education M.S., Data Analytics, Oregon State University, 2019 B.S., Mathematics, Pacific Lutheran University, 2013

Gretchen Howell Director of Human Resources Phone: 253-535-7329 Email: crosgrgm@plu.edu Professional Additional Titles/Roles Member: Title IX Committee Responsibilities Position control and salary budgeting Employee relations Consultation on HR planning and policies Salary surveys Annual contracts and letters Contracts for new faculty Visa sponsorship Banner Human Resource Information System Staff Hiring processes Tuition benefits University Transportation Coordinator Data Administration Team

, Analysis and Simulations of Multiscale Nonlinear Systems, Conference proceedings, Oregon State University 2007 Katrina M. Hay, Maria I. Dragila; International Journal of Numerical Analysis and Modeling Vol. 5, 2008: Accolades 2019-2020 Faculty Excellence Award in Advising, PLU 2018 "Inspirational Woman" - PLU Center for Gender Equity Outstanding Student Paper at conference in Hydrology section for presentation: “Physics of two-phase flow on rough surfaces” at American Geophysical Union Conference 2006

coordination Safety Committee Data Administration Team Title IX training coordination HR website

Astrophysics Numerical Hydrodynamics Astrophysical Jets and Black Hole Physics Visualization of 3D Data

Nick Paterno Resident Instructor of Mathematics he/him/his Phone: 253-535-8169 Email: paternnj@plu.edu Office Location: Morken Center for Learning & Technology - 261 Office Hours: (On Campus) Tu & Th: 10:00 am - 1:30 pm (On Campus) Mon - Fri: By Appointment Curriculum Vitae: View my CV Professional Additional Titles/Roles Data Management Lead @ OpenIntro Fellow @ OpenIntro Education MS, Mathematics, Portland State University, 2011 BS, Mathematics, University of Montana, 2009 Areas of Emphasis

, Timing, and Spacing."." International Journal of Social Robotics Vol. 14 (9),, November, 2022: pp. 1965-1993. Bacula, Alexandra, Amy LaViers.. " "Character Synthesis of Ballet Archetypes on Robots Using Laban Movement Analysis: Comparison Between a Humanoid and an Aerial Robot Platform with Lay and Expert Observation"." International Journal of Social Robotics Vol. 13, 2020: pp. 10471062.. Biography I am a former ballet dancer turned roboticist who is passionate about the intersection of arts and

Keleigh Allen Advancement Analyst Phone: 253-535-7147 Email: allenka@plu.edu Professional Education B.A., Biology, Pacific Lutheran University, 1997 Areas of Emphasis or Expertise Banner Advancement module Reporting, data standards, and technical resource for Advancement Raiser's Edge NXT database Responsibilities Keleigh Allen started her career at Pacific Lutheran University in 1999, and currently serves as the Advancement Analyst. With over 20 years of experience in Advancement, Keleigh is

currently serves as Director of Fundraising Operattions. Katie is responsible overseeing the Operations areas of data entry, gift processing, and prospect research. Her previous experience includes serving as Administrative Assistant for Alumni & Constituent Relations, Information Specialist, Gift Records Coordinator, and Assistant Director of Research & Information Strategy for Advancement at PLU.