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  • 3 Reasons to Get a Master’s Degree in Marketing Analytics Posted by: Catherine Chan / January 18, 2021 January 18, 2021 Pursuing a Marketing Analytics degree equips you to make a difference for businesses. Discover 3 reasons to get a master’s degree in marketing analytics.Today, we are experiencing a “data explosion.” With messaging and media all around us, you may not be surprised to hear that. But that begs the question: why are we inundated with so much information today?In part, the

  • Help! How Do I Find a Job in Marketing Research? Posted by: wagnerjc / November 13, 2017 November 13, 2017 Anyone who has spent time looking for a job knows that the job search process can make you feel lost. Lucky for us, Marketing Researchers are in high demand, you just need to know what to search for. According to the Bureau of Labor Statistics, “employment of market research analysts is projected to grow 23 percent from 2016 to 2026.1” If you listen closely you can hear the resounding sigh

  • PLU School of Business renames its Marketing Research graduate program Posted by: Julie Winters / January 2, 2019 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. January 2, 2019 By StaffMarketing & CommunicationTACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of Science in

  • July 9, 2014 Master of Science in Marketing Research Degree Launches in Fall 2015 Pacific Lutheran University’s School of Business is accepting applications for the first cohort of its latest master’s degree, the Master of Science in Marketing Research (MSMR). The program will begin in September 2015, making PLU the only university on the West Coast to offer a dedicated MSMR degree. “PLU is excited to deliver the depth of education necessary to provide industry with job candidates equipped in

  • PLU School of Business renames its Marketing Analytics graduate program Posted by: Thomas Kyle-Milward / December 18, 2018 Image: The School of Business is located in the Morken Center for Learning and Technology, PLU’s newest academic building. December 18, 2018 By StaffMarketing & Communication TACOMA, WASH. (Dec. 17, 2018) — Pacific Lutheran University’s School of Business has announced a change to one of the foundational cornerstones of their graduate programs: going forward, the Master of

  • The graduate programs at Pacific Lutheran University are designed to combine practice and theory to prepare students to take the next step in their careers.

    Master of Business Administration The Pacific Lutheran University MBA Program is founded on the cornerstones of leadership, creative innovation, global awareness and ethical responsibility. Information Sessions How to Apply Master of Science in Marketing Analytics Become a business analytics leader and a value to companies in branding, strategy and analytics with a Master of Science in Marketing Analytics at Pacific Lutheran University. Information Sessions How to Apply Master of Arts in

    Graduate Programs
    Graduate Programs Pacific Lutheran University 12180 Park Avenue South Tacoma, WA 98447-0003
  • To catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a starring role in The Fern Shakespeare Company’s “Othello,”…

    Josh Wallace: The Art of Business, The Business of Art Posted by: Zach Powers / November 25, 2019 Image: PLU alumnus and current MBA student Josh Wallace in the Morken Center for Learning and Technology. (Photos by John Froschauer/PLU) November 25, 2019 By Lora ShinnGuest Writer for Marketing & CommunicationsTo catch Josh Wallace, you’ll have to call him — and he’ll probably be on the move when you do so. The busy MBA student is juggling school classes, his job as a marketing intern… and a

  • Shocking Valentine’s Day Stats That Will Make You Rethink Your Marketing Posted by: joreia / February 14, 2019 February 14, 2019 Originally posted by Entrepreneur on January 31, 2017 by Rose LeademWhat many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as

  • By Michael Halvorson, Benson Family Chair On Tuesday, October 17, 2017, in PLU’s Scandinavian Cultural Center (Anderson UC building), Alaska Airlines CEO Brad Tilden will engage with students, faculty, and community members in a lively conversation about the past, present, and future of Alaska Airlines.…

    , Economics, and History. I will be the moderator and M.C. Mr. Tilden emphasized how excited he was for the open conversation format, a style that he often uses with industry analysts, shareholders, and employees. During the event, we will discuss Alaska’s environmental policies, marketing strategy, business ethics, and labor practices—plus anything else that the students want to ask. It should be a great deal of fun. The lecture begins at 7:30 p.m. on Tuesday, October 17, and is free and open to the

  • OLYMPIA, Wash. (April 21, 2015)— The Washington State Need Grant, a crucial source of tuition support for hundreds of current Pacific Lutheran University students, is at the center of an ongoing debate at the Washington State Legislature. The State Need Grant  provides need-based financial aid…

    State Need Grant Facing Cuts; Over 600 PLU Students Could be Affected Posted by: Zach Powers / April 21, 2015 April 21, 2015 By Zach Powers '10PLU Marketing & CommunicationsOLYMPIA, Wash. (April 21, 2015)— The Washington State Need Grant, a crucial source of tuition support for hundreds of current Pacific Lutheran University students, is at the center of an ongoing debate at the Washington State Legislature.The State Need Grant provides need-based financial aid to income-eligible students