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their research and marketing campaign ideas at the conclusion of fall semester’s Marketing Strategy and Management course. So impressed, Baldwin wanted to share their findings and continue the discussion statewide at the Traffic Safety Conference held in Kennewick, Washington this April. Wagner joined two other panelists, Jessie Knudsen and Brent Mason. Knudsen, Communications Consultant from the Department of Licensing, highlighted the DOL’s first digital campaign to target younger audiences with

traditional ethnographic research and the free behavior of people on the Internet, was coined by Dr. Robert V. Kozinets, Professor of Marketing and Chair of the Marketing Department at Schulich School of Business at York University. Social Media and Netnography Social media research is subject to the same biases as any other form of research. Researchers tend to fall into quantitative camp or the qualitative camp, and so do the clients who commission and purchase their social media research findings. As

Endowed Internship Allows Lute a Full-Circle Vocational First Step Posted by: Zach Powers / August 6, 2015 Image: Patricia Krise, Jessica Milian ’15 and PLU President Thomas W Krise at the Gonyea House. [Photo by John Struzenberg ’16/PLU] August 6, 2015 By Matthew Salzano ’18PLU Marketing & CommunicationsTACOMA, WASH. (August 6, 2015) — Thanks to a major award, one Lute is spending her summer in a juvenile detention center — as a mentor who is paying it forward.Jessica Milian ’15 is the second

PLU Students Check In From Summer Internships Posted by: Zach Powers / August 10, 2015 August 10, 2015 By Zach Powers '10PLU Marketing & CommunicationsTACOMA, WASH. (August 10, 2015)- Each summer PLU students fan out across the globe — working, researching, studying or just plain relaxing. Many students leverage the summer months as an opportunity to add depth to their resumes by completing internships at local and corporate businesses, nonprofit organizations and government agencies

PLU launches Marty’s Reformation Station app to teach campus about Martin Luther in fun, engaging way Posted by: Kari Plog / September 22, 2016 September 22, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Sept. 26, 2016)- Pacific Lutheran University has created a fun way to honor the Lutheran tradition and put those Pokémon Go skills to use in a new way (we promise we had the idea before Lutes were out looking for Pokéstops).Marty’s Reformation Station is an app developed by

National Parks postage stamp series features photo by PLU alumnus, self-taught photographer Posted by: Kari Plog / June 30, 2016 Image: Kevin Ebi ’95 stands next to one of his photographs displayed in a gallery. (Photo courtesy of Kevin Ebi) June 30, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (June 30, 2016)- One frame. That’s all it took for Kevin Ebi ’95 to get his work on a postage stamp – sort of.Ebi, a self-taught nature photographer who has made a living traveling