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with much qualitative research, netnography is geared to study the perceived and symbolic meanings, consumption patterns of online consumers, and other cultural information in the social context of digital environments (Kozinets, 2010). Netnography is also used to study the phenomenon of online sociability – a result of the online exchange of information. Social media traffic generally occurs without mediation. As such, this free behavior expressing honest perceptions and frank opinions provides a

, Ambachew applies her skills of spotting problems and finding solutions. She gives students feedback on how to improve their resumes and problem-solves how to play nicely with the tech-based screening systems businesses use to filter resumes. “I love doing this type of work,” she says. After graduation, Ambachew seeks job opportunities in marketing analysis, project management, and learning experience design, applying what she’s learned from the business and technology worlds. Technology still appeals

applies her skills of spotting problems and finding solutions. She gives students feedback on how to improve their resumes and problem-solves how to play nicely with the tech-based screening systems businesses use to filter resumes. “I love doing this type of work,” she says. After graduation, Ambachew seeks job opportunities in marketing analysis, project management, and learning experience design, applying what she’s learned from the business and technology worlds. Technology still appeals, she says

, very easy to navigate,” and “Best university site I have seen thus far.” Now in its 17th year, the WebAward program is the longest-running annual website-award competition dedicated to naming the best sites in 96 industries. Staffed by volunteers, the organization is made up of Internet marketing, online advertising, PR and website design professionals who share an interest in improving the quality of online advertising, Internet marketing and website promotion. Part of PLU’s Division of Marketing

through the online program they were learning at Sylvester Middle School in Burien. “Mr. Wade! Mr. Wade! I need your help,” a few chimed in from different corners of the room.Wade, alongside longtime teacher Darrell Chase, calmly commanded the classroom as though he had done it for years. Yet, the 38-year-old is in his second year of teaching, and he credits his immediate success to the intense preparation at Pacific Lutheran University through the Alternative Routes to Certification (ARC) program

PLU nursing student earns national study away scholarship Posted by: Kari Plog / December 12, 2016 December 12, 2016 By Erin Baker '19PLU Marketing & CommunicationsTACOMA, WASH. (Dec. 13, 2016)- Grace Zimmerman ’18 was already thrilled to pursue a study away experience in Namibia. But her excitement compounded after learning she received a competitive scholarship, one of more than 2,800 awarded by the federal government to students such as herself looking to “dream bigger.”Zimmerman received

Michael Diambri Receives Gilder Lehrman History Award Posted by: halvormj / July 31, 2018 Image: Michael Diambri receives award in New York City, June 2018. July 31, 2018 By Michael Halvorson, Professor of History. Welcome to our blog—the place for learning everything about History at Pacific Lutheran University! Today’s post is about PLU History major Michael Diambri ‘18, a Lute who graduated in May with a B.A. in History along with minors in Women’s and Gender Studies and Literature. Like

Intersections goes digital Posted by: hassonja / December 12, 2017 December 12, 2017 Cover art by Diego B. Lasansky Intersections, Number 46, Fall 2017 Intersections is a publication by and largely for the academic communities of the twenty-seven institutions that comprise the Network of ELCA Colleges and Universities (NECU). Each issue reflects on the intersection of faith, learning, and teaching within Lutheran higher education. It is published by the NECU, and has its home in the

MediaLab at PLU: MediaLab is an award–winning, applied research and media production organization housed within the Center for Media Studies at Pacific Lutheran University’s School of Arts and Communication. MediaLab students work on projects across the media spectrum, including market research, photography, graphic design, web design, writing, video, public relations, event planning, filmmaking and more. Read Previous PLU awarded total of nearly $590,000 in state grant money for intensive, alternative

.   “I think the high school students have a lot to teach the college students,” she said. Fellow teaching assistant Quenessa Long, a sophomore anthropology and political science major, agreed. “It’s not a top-down mentality,” Long said. “We’re definitely in a privileged position that these students aren’t in. It is definitely humbling.” Courtney Gould said the course pushed students to apply what they learned in a very intentional way. “We were hoping that there would be a lot of learning back and