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Pacific Lutheran University has selected award-winning scholar, longtime business professor, and alumnus Mark Mulder to lead its business school. Mulder will serve as the dean of the PLU School of Business, a nationally recognized program offering a major and minor in business and graduate programs…
, consumer behavior and decision making, branding, and transformative change—all lenses he plans to apply in his new role. A researcher at heart, one of his first projects as dean will be spending time listening and researching. “I’ll be speaking with more than 100 people from businesses and nonprofits to understand some of the things they see as needs in business and in the world, as well as what they would like to see from a business school,” he says. “This insight will help us as we consider future
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1. Students will locate the Holocaust and other genocides in their historical and cultural contexts. 2.
will demonstrate an understanding of the diverse perspectives of those who experienced and drew meaning from the Holocaust and other genocides. 4. By reflecting deeply on the Holocaust and other genocides students will challenge and complicate their own assumptions about human behavior and decisions and enhance their own capacities for critical self-reflection and ethical decision-making. 5. Throughout the program, students will practice and strengthen their intellectual and civic skills, including
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What is Marketing? Marketing is a broad and dynamic field which deals with identifying and meeting human and social needs.
more than just a classroom education. The marketing program is designed to provide students with a focused knowledge of marketing and its role in society. Marketing students are required to complete courses in consumer behavior, marketing research, marketing management as well as one other marketing elective. In addition, students will participate in several service-learning projects throughout the marketing curriculum solving real-world problems for local businesses and/or nonprofit organizations
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Assistant Professor of Economics | Department of Economics | swartzentruber@plu.edu | 253-535-7731 | Ryan Swartzentruber is a dedicated educator and researcher with a passion for environmental policy and experimental economics. He strives to engage students by applying microeconomic theory to real-world challenges and encouraging them to tackle complex issues.
utility investments, how power plants respond to transboundary air pollution regulation, and how uncertainty affects individual decision making under low-probability high-severity outcomes. Outside of the classroom, he can often be found mountain biking or hiking with his family.
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The Doctor of Nursing Practice degree prepares graduates in one of two advanced practice specialty areas: Family Nurse Practitioner (FNP) and Psychiatric Mental Health Nurse Practitioner (PMHNP).
, STEM-designated program offering an innovative analytics degree, specialized in marketing. Students learn how to leverage data-driven models to achieve deeper understanding of consumer behavior, solve marketing decision challenges and ultimately drive growth for both profit and non-profit organizations. Master of Arts in Marriage and Family Therapy The mission of the Master of Arts in Marriage and Family Therapy Program at Pacific Lutheran University is to train students to become systemically
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Worksheet #2 (Making Time for Scholarship) (pdf) view download
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Our MBA program offers two degree options: Business Administration and the STEM-designated Management Science & Quantitative Methods.
examination of financial and managerial accounting topics, including financial reporting, budgeting, and cost behavior. The focus is on using accounting to support business decision making. BMBA 513 : Marketing Management (4)A practical approach to understanding and applying customer-directed marketing strategies for achieving organizational goals. Students will examine theoretical concepts and apply contemporary approaches to the marketing of services, products and ideas in business, public, and
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Minor Overall Requirements – 20 semester hours minimum All courses must be completed with a grade of C- or higher, a cumulative grade point average of 2.
Specialized Business Minor in MarketingMinor Overall Requirements – 20 semester hours minimum All courses must be completed with a grade of C- or higher, a cumulative grade point average of 2.50 for all courses in the minor is required, and at least twelve semester hours must be completed in residence. A minimum of 20 semester hours in Business including: BUSA 201: Introduction to Business in the Global Environment BUSA 308: Principles of Marketing BUSA 363: Consumer Behavior And, any 8
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The PLU School of Business is a community of engaged faculty, staff & administrators who provide an excellent business education in a student-centered learning environment grounded in the liberal
Effective Communicators Students can write a well-organized and grammatically correct paper, memo, or case that is informative and professional Students can make an effective presentation that is informative and professional Think Critically Students can apply relevant information to a business problem and arrive at a well-reasoned conclusion Students can analyze and interpret quantitative data in decision making Have an Ethical Perspective Students can recognize ethical issues and recommend a course of
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The PLU M.B.A. program offers two tracks: a general M.B.A. in Business Administration and an M.B.A. in Management Science & Quantitative Methods.
legal topics essential to effective managerial decision making. Explore the legal, ethical, and social implications of legal strategies and practices. This course also examines the sources and development of conflict and develops negotiation as a tool for managing conflict situations. (4) BMBA 511 : Accounting for Decision Making An examination of financial and managerial accounting topics, including financial reporting, budgeting, and cost behavior. The focus is on using accounting to support
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