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BMMA 502 : Marketing Strategy and Consumer Behavior Key topics in marketing strategy to identify target markets, develop/refine brands, and showcase points of parity and difference. Focuses on the thoughts and emotions of consumers, their behaviors, and their motivations to help implement strategies which are built upon innovative edge consumer behavior models. Practice Focus: In collaboration with real-world marketing challenges, students apply marketing strategies to help a business
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A happy accident landed Sandra Estrada ’20 in her “Global Human Rights” course. It resulted in research on child mortality in sub-Saharan Africa, which she presented at an academic symposium at
, associate professor of history. Estrada says making that connection with a faculty member opens doors to create other connections. Sandra Estrada ’20 didn’t intend to sign up for “Global Human Rights” as her required first-year experience course. She decided to stick with it anyway. That happy accident resulted in a vocational about-face, accelerated academic growth and a valuable relationship with a beloved professor. “She’s helping me figure out what I want out of my education,” Estrada said of Gina
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TACOMA, WASH. (Sept. 20, 2016)- Member institutions of the ELCA Network of Colleges and Universities, including Pacific Lutheran University, released a statement Tuesday condemning hateful messages and phone threats directed at a Kansas university and its president. “The 26 member institutions of the ELCA Network…
member institutions of the ELCA Network of Colleges and Universities condemn the racist attacks and threats of violence made against the president and members of the Bethany College community,” the statement reads. “Such behavior is antithetical to both Christian and American values. All people of good will should stand with us against the racism, bigotry and hatred that is at the root of these recent attacks.” The chalk messages appeared this month on the campus of Bethany College in Lindsborg
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My best friend and I met in our residence hall at Pacific Lutheran University. The band he and I started performed for the first time in its lobby. I can remember with equal fondness all-nighters spent cramming for finals and all-nighters playing video games. Earlier…
for a feat of architecture on a campus of PLU’s cachet, even at the time of its ribbon cutting. But, like a quality pair of hiking boots—sturdy, safe and accommodating— Foss was always fit for its charge. “It was far from a perfect building, but its imperfections were part of its charm,” reflected former ASPLU President and Foss resident Willie Painter ‘06 on social media after learning of the university’s decision. “While I can understand the decision to demolish the building, the hardest part is
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PLU admits and enrolls students who possess the capacity for success both intellectually and personally at the collegiate level.
PLU admits and enrolls students who possess the capacity for success both intellectually and personally at the collegiate level. It is our belief that each student is responsible for their behavior at all times. When accepted for membership into the PLU community, each student assumes the responsibilities and rights emerging from the university’s goals and objectives. These include, but are not limited to, dedication to exploring human knowledge and culture while promoting the intellectual
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TACOMA, WASH. (Sept. 29, 2016)- First-generation immigrant Shiva Thapa ’17 struggled to find a sense of belonging in his new country. After two years of searching, he finally found his identity in the Army. “Oftentimes when you are from somewhere else, you find that you…
education and athleticism. "(ROTC) isn’t about making you a soldier, but making you a successful human being. (ROTC) is building overall successful citizens for the country."- Shiva Thapa '17 Thapa said he feels fortunate to have been chosen for the Maude Foundation Green to Gold award, given its high standards for excellence. “The Maude Foundation looked to see who was the best among all of the Green to Gold scholarship winners, and I was the lucky one,” he said. Lt. Col. Erik Dye, professor of
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Established in 2022 through a gift from David and Lorilie Steen, the Steen Family Symposium brings informed speakers who challenge current thinking and propose healthy change to the PLU campus for
Steen Family Symposium for Environmental Issues Collaboration, Trust, and Stewardship Monday April 22, 2024 What does it require to be in partnership to build communities and systems for a more healthy and just environment? The 2024 Steen Family Symposium invites us to consider this question through the lens of collaboration, trust, and stewardship. The day will be filled with dialogue, a community dinner, and will end recognizing the 50th anniversary of the Boldt Decision and the 170th
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History students at Pacific Lutheran University develop the skills needed to ask important questions, collect and evaluate evidence, work collaboratively with others, and offer clear and
research and technical skills, and the appreciation of complexity and diversity in human behavior. History majors also develop the skills needed to work collaboratively, organize and deliver oral presentations on historical subjects, and produce substantial research papers that demonstrate the student’s competency in historical research and written expression. What can you do after PLU? History graduates prepare for active citizenship and a variety of career opportunities, including library and
Professor Rebekah Mergenthal, Chair253-536-5132Xavier Hall, Room 109 12180 Park Ave S Tacoma, WA 98447-0003 -
Acting Provost Joanna Gregson discusses how PLU faculty members embrace their identity as teacher-scholars, and the value of “learning by doing” for students who engage in collaborative research
behavior in Hawaii, faculty members and students featured in this edition dive deeper into the complex topics and issues that extend beyond the borders of PLU’s campus. Students who participate in research with faculty members develop meaningful relationships with mentors. They are prepared to enter graduate school, begin careers with impressive work experience on their résumés and serve the world with a rich background of demonstrated thoughtful inquiry. These collaborations benefit faculty, as well
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, talks about how the program helps him understand big data strategically. Building a Career in a Data-Driven AgeThe PLU Master of Science in Marketing Analytics (MSMA) is a cutting-edge, STEM-designated program offering an innovative analytics degree, specializing in marketing. Students learn how to leverage data-driven models to achieve a deeper understanding of consumer behavior, solve marketing decision challenges and ultimately drive growth for both profit and non-profit organizations.
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