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appeal to the target market, how the product/service can be re-marketed to fit them, and how to maintain customer loyalty. Conclusions: The results from the research can help the customer tap into the potentially large revenue presented by these clients. Overall, the study explored possibilities for future marketing campaigns based on consumer preferences and needs in regards to the product/service highlights. MSMR Graduate: Chase & Scott Topic: Explores insights into a specific business category in

Center for Media Studies for years to come.” – Rachel Young, Cascade Regional Blood Services “Working with the Center was a great decision. From PR to commercials, the Center will improve on not only your marketing, but building a healthy rapport for your company in the community.” – Veronica Larson, Korean Women’s’ Association “PLU student interns come to us well-equipped to be contributing members of our newsroom. Over the years, we’ve published their stories, photos and videos as our own and love

Fences becomes the first theater production directed by a student of color. 2018Tacoma Pride FestivalThe Diversity Center and Marketing and Communications partner to participate in the Tacoma Pride Festival. New deanPLU establishes and fills the position of Dean of Inclusive Excellence. 2017FencesFences becomes the first theater production directed by a student of color. Multi-FaithMulti-Faith Mediation and Prayer space is established in Anderson University Center. Hawai’iThe Diversity Center

me to see what a full school year in the classroom looks like. I felt prepared when I began teaching, because I knew how to set up my classroom and feel confident right away. — Kayley Lyman '16 DISCOVER About Calendar Campus Map Land Acknowledgement Careers at PLU Lute Locker PLANNING Student Payments Textbooks Make a Gift Conference Planning RESOURCES Privacy Non-Discrimination Policy Accessibility Emergency Procedures Mailing Policy & Procedures Consumer Information Flag Display Stay Connected

began teaching, because I knew how to set up my classroom and feel confident right away. — Kailey Lyman, '16 DISCOVER About Calendar Campus Map Land Acknowledgement Careers at PLU Lute Locker PLANNING Student Payments Textbooks Make a Gift Conference Planning RESOURCES Privacy Non-Discrimination Policy Accessibility Emergency Procedures Mailing Policy & Procedures Consumer Information Flag Display Stay Connected 12180 Park Avenue S. Tacoma, WA 98447 253-535-7411 | events@plu.edu © Pacific Lutheran

: Doctor of Nursing Practice Master of Science in Nursing Nursing DISCOVER About Calendar Campus Map Land Acknowledgement Careers at PLU Lute Locker PLANNING Student Payments Textbooks Make a Gift Conference Planning RESOURCES Privacy Non-Discrimination Policy Accessibility Emergency Procedures Mailing Policy & Procedures Consumer Information Flag Display Stay Connected 12180 Park Avenue S. Tacoma, WA 98447 253-535-7411 | events@plu.edu © Pacific Lutheran University. All rights reserved.

Acknowledgement Careers at PLU Lute Locker PLANNING Student Payments Textbooks Make a Gift Conference Planning RESOURCES Privacy Non-Discrimination Policy Accessibility Emergency Procedures Mailing Policy & Procedures Consumer Information Flag Display Stay Connected 12180 Park Avenue S. Tacoma, WA 98447 253-535-7411 | events@plu.edu © Pacific Lutheran University. All rights reserved.

Calendar Campus Map Land Acknowledgement Careers at PLU Lute Locker PLANNING Student Payments Textbooks Make a Gift Conference Planning RESOURCES Privacy Non-Discrimination Policy Accessibility Emergency Procedures Mailing Policy & Procedures Consumer Information Flag Display Stay Connected 12180 Park Avenue S. Tacoma, WA 98447 253-535-7411 | events@plu.edu © Pacific Lutheran University. All rights reserved.

Emergencies Additional Programs Global Education at PLU DISCOVER About Calendar Campus Map Land Acknowledgement Careers at PLU Lute Locker PLANNING Student Payments Textbooks Make a Gift Conference Planning RESOURCES Privacy Non-Discrimination Policy Accessibility Emergency Procedures Mailing Policy & Procedures Consumer Information Flag Display Stay Connected 12180 Park Avenue S. Tacoma, WA 98447 253-535-7411 | events@plu.edu © Pacific Lutheran University. All rights reserved.