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Vic Sweberg, MBA Email: sweberva@plu.edu Biography Biography Vic Sweberg has been an Adjunct Professor in the Pacific Lutheran University’s School of Business from 2013 to the present. He has taught a variety of undergraduate and graduate-level courses. Prior to 2013, he had a successful career with The Boeing Company for nearly 30 years. At Boeing, he served in many capacities and held assignments in program management, strategy development, business development, and leading a variety of
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to primarily African Americans, Hispanic Americans, and Native Americans; however, other UR groups are welcome to participate as well. The GSRPD Boot Camp will use the core components from the Individual Development Plan (IDP) process to assist students in articulating and framing their unique strengths, experiences, motivations, and goals towards their personal and professional development. The GSRPD Bootcamp will also outline a strategy for crafting competitive graduate school applications
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Perfect Timing: Pursue a Marketing Analytics Career Those who are fascinated with marketing, numbers and data will want to consider a career in marketing analytics. This game-changing field leverages big data to evaluate, analyze, and manage marketing efforts. Careers in this field capture viable data and analyze that data, translating it into… December 17, 2019
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. The other is work on the long-range plan PLU 2020. Together they will set the stage for the university’s progress in the decade ahead. In recent months, I have been asked many times for my views on new directions that will arise out of our long-range planning process and how our campaign success will help transform the university. My response is always the same. I don’t know, because the long-range plan will be shaped and written by the PLU community. And our donors will play a determining role
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1. Understand Various Theories and Methodologies Related to Marketing Analytics a. Student can apply a diverse set of methodologies, encompassing both quantitative and qualitative research methods b. Student will utilize theoretical content from texts and research to integrate theory into research 2. Apply Marketing Analytics Knowledge to Solve Marketing Decision Problems a. Student can set up an appropriate research question tied to a real-world marketing challenge b. Student can convert
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Four Step ProcessSuccessful programs are not born, but carefully crafted, thought out, and revised along the way. If your group is going to be successful at recruitment and outreach, good programming is a necessity. The key to successful programming involves four basic steps: development, planning and logistics, promotion and follow up. The more your group follows these steps, over the years, the more your groups programs will be sustainable and long-lasting. Programming Programming
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Cece Chan ’24 elevates the experience of Hmong Farmers and their rich history with Seattle’s Pike Place Market Posted by: mhines / May 20, 2024 Image: Cece Chan ’24 is a double major in communication and gender, sexuality, and race studies from Seattle. (photo by Sy Bean/PLU) May 20, 2024 By Nikki McCoyPLU Marketing & Communications Guest Writer For Cece Chan ’24, what began as a love of student advocacy and social justice in high school, has blossomed into activism through art at Pacific
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Mathematics major Lindsey Clark ’24 is a Noyce scholar and future teacher Posted by: mhines / April 24, 2024 Image: Lindsey Clark, a double major in Math and Gender Sexuality and Race Studies, plans to becoming a high school math teacher after her Masters of Arts in Education program at PLU. (PLU Photo / Sy Bean) April 24, 2024 By Mark StorerPLU Marketing & Communications Guest Writer Lindsey Clark ’24 came to PLU knowing it was where she wanted to be. But Clark—a double major in mathematics
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Big picture learning: Physics major Julian Kop ’24 studies the universe and his family background at PLU Posted by: nicolacs / April 1, 2024 April 1, 2024 By Mark StorerPLU Marketing & Communications Guest WriterJulian Kop spent the summer of 2023 at Pacific Lutheran University looking up at the night sky and the stars. Kop earned an opportunity to do summer research with professors Sean O’Neill and Katrina Hay at PLU’s W.M. Keck Observatory, working some nights between 8 p.m. and 1 a.m
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Mathematics major Lindsey Clark ’24 is a Noyce scholar and future teacher Posted by: nicolacs / April 2, 2024 April 2, 2024 By Mark StorerPLU Marketing & Communications Guest Writer Lindsey Clark ’24 came to PLU knowing it was where she wanted to be. But Clark—a double major in mathematics and gender, sexuality, and race studies (GSRS)—says PLU challenged and changed her and expanded her worldview in ways she never before considered on her way to becoming a math teacher. “Math is kind of what I
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