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  • TACOMA, WASH. (Oct. 17, 2016)- MediaLab at Pacific Lutheran University, the multimedia, applied research organization that celebrates 10 years of success this fall, counts more than 200 students as participants throughout the decade. Those participants are invited to mark the organization’s milestone anniversary Nov. 5…

    Turner Bryk ’17. (Photo courtesy of MediaLab) October 17, 2016 By Genny Boots '18PLU Marketing & CommunicationsTACOMA, WASH. (Oct. 17, 2016)- MediaLab at Pacific Lutheran University, the multimedia, applied research organization that celebrates 10 years of success this fall, counts more than 200 students as participants throughout the decade. Those participants are invited to mark the organization’s milestone anniversary Nov. 5 at the Tacoma Art Museum.The fundraising event, hosted by the Center for

  • John de Mars ’09 spends a lot of time outdoors, and his passion helped inform the recipe for the most recent product for his hot sauce company.

    place, earning a cash prize and the confidence to take the idea further. The money helped launch the first wave of marketing for Rooster Sauce, the company’s inaugural product. He said it was an eye opener that “people can respond positively to this product.” Now, the company distributes to more than 400 clients, including Cost Plus World Market, Haggen and local outfits such as Tacoma Boys, a grocer just 10 miles from PLU’s campus. The most recent addition to the list: REI. “We really designed it

  • TACOMA, WASH. (April 21, 2016)- Senior Tyler Dobies and first-year Caitlin Johnston say spring break changed their lives. While some Pacific Lutheran University students may have gone on vacation or had fun in the sun, other Lutes – like Johnston and Dobies – were busy…

    Alternative spring break programs help Lutes connect to Parkland community and beyond Posted by: Kari Plog / April 21, 2016 Image: Students volunteer at the Emergency Food Network on March 30 as part of an alternative spring break program, Parkland Immersion. (Photo: John Froschauer/PLU) April 21, 2016 By Natalie DeFord '16PLU Marketing & CommunicationsTACOMA, WASH. (April 21, 2016)- Senior Tyler Dobies and first-year Caitlin Johnston say spring break changed their lives. While some Pacific

  • TACOMA, WASH. (Sept. 12, 2016)- Rae Linda Brown, Ph.D., says Pacific Lutheran University already exhibits academic excellence in a variety of ways: rich global education, robust student-faculty research, world-class faculty members and, of course, eager students who are ready to change the world. But Brown…

    PLU’s provost plans to improve faculty diversity, visibility and accessibility of campus research Posted by: Kari Plog / September 12, 2016 Image: Rae Linda Brown, Ph.D., addresses first-year Lutes at the annual convocation ceremony a month after beginning her tenure as provost and senior vice president for academic affairs. (Photo by John Froschauer/PLU) September 12, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Sept. 12, 2016)- Rae Linda Brown, Ph.D., says Pacific

  • BMMA 502 : Marketing Strategy and Consumer Behavior Key topics in marketing strategy to identify target markets, develop/refine brands, and showcase points of parity and difference. Focuses on the thoughts and emotions of consumers, their behaviors, and their motivations to help implement strategies which are built upon innovative edge consumer behavior models. Practice Focus: In collaboration with real-world marketing challenges, students apply marketing strategies to help a business

  • TACOMA, WASH. (Feb. 4, 2016)- Kamari Sharpley-Ragin reluctantly admits that he used to joke about racism. The ninth-grader from Lincoln High School in Tacoma says it didn’t seem like a big deal, since he never really experienced overt discrimination himself. Now, he says he knows…

    Students from PLU and Tacoma’s Lincoln High School work together to fight racism Posted by: Kari Plog / February 4, 2016 Image: A group of PLU and Lincoln High School students present their hand-made puzzle project titled “Keep an Open Mind” in The Cave. (Photo by John Froschauer/PLU) February 4, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Feb. 4, 2016)- Kamari Sharpley-Ragin reluctantly admits that he used to joke about racism. The ninth-grader from Lincoln High School in

  • Immersive experience in classrooms on the other side of the world teach PLU students how to learn on the fly, one of many skills they bring home with them.

    helps determine if students in the Auburn School District face learning disabilities, she said flexibility and improvisation are key. She learned about both while studying away. In Namibia, Allison said the average day of teaching was intense — 12 hours split between the school and an orphanage or after-school enrichment program. It often involved “learning on the fly,” she said. One time, during Allison’s planning hour, a group of students found her and asked if she could teach them art in place of

  • TACOMA, WASH. (June 13, 2016)- Kiana Norman ’17 wears a lot of hats. She’s a singer, an actress and a writer. She’s a student, a sister and a daughter. A future world traveler, online journalist and theater critic, if all goes according to plan. But…

    Kiana The Mighty: PLU senior, transfer student shares story of personal struggle with mental illness Posted by: Kari Plog / June 10, 2016 Image: Kiana Norman ’17 (Photo: John Froschauer/PLU) June 10, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (June 13, 2016)- Kiana Norman ’17 wears a lot of hats. She’s a singer, an actress and a writer. She’s a student, a sister and a daughter. A future world traveler, online journalist and theater critic, if all goes according to plan.But

  • TACOMA, WASH. (Nov. 1, 2016)- Lt. Brian Bradshaw was an understated leader who put everyone else first. Ask anyone who knew him. Instead of walking with his head down past the crying stranger in the lobby of a residence hall at Pacific Lutheran University, he…

    Brian Bradshaw ’07 inspires others even after his death; scholarship encourages students to emulate his leadership Posted by: Kari Plog / November 1, 2016 Image: Paul and Mary Bradshaw, parents of Lt. Brian Bradshaw ’07, with PLU President Thomas W. Krise at the 2016 PLU Military Appreciation Football Game. (photo by John Froschauer/PLU) November 1, 2016 By Kari Plog '11PLU Marketing & CommunicationsTACOMA, WASH. (Nov. 1, 2016)- Lt. Brian Bradshaw was an understated leader who put everyone else

  • the role of sustainable marketing in a global society. Topics covered include marketing planning, consumer behavior, marketing research, and an emphasis on marketing mix decisions for firms and nonprofit organizations. Prerequisite: BUSA 201 or 340. (4) BUSA 309 : Operations and Supply Chain Management Creating value through the production and distribution of goods, services, and other economic activities with a focus on quantitative problem solving techniques. Operations and supply chain