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  • Reesa Nelson Advertising Strategist she/her Phone: 253.535.7230 Email: rnelson@plu.edu Office Location: Martin J. Neeb Center Status:Working Hybrid Professional Education BA, Central Washington University, 2012 CDMP, Digital Marketing, Digital Marketing Institute, 2023 PCM, Digital Marketing, American Marketing Association, 2023 Areas of Emphasis or Expertise Advertising campaigns and strategy Marketing analytics and reporting

  • taught a variety of marketing and business courses at both the undergraduate and graduate levels. He is interested in teaching both in-class and online courses and he is well suited to teach a diverse set of marketing classes at both the undergraduate and graduate levels. He is primarily interested in teaching Consumer Behavior, Principles of Marketing, Marketing Research and Analytics, Qualitative Marketing Research, Marketing Strategy, Digital Marketing, and Marketing Communication. Dr. Emre Ulusoy

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  • : Accounting for Decision Making (4) BMBA 513: Marketing Management (4) BMBA 515: Organizations, Leadership and Change Management (4) BMBA 517: Understanding & Managing Financial Resources (4) BMBA 521: Supply Chain and Information Management (4) BMBA 522: Quantitative and Managerial Decision Analysis (4) BMBA 523: Business Strategy and Innovation Management (4) M.B.A. Emphasis Areas Healthcare Management Emphasis 8 semester hours BMBA 560: Managing Health Care Enterprises (4) And 4 semester hours from the

  • operations is a review of conventional operations practices and the challenges of flow vs unit costs and the specific challenges of complex supply chains and complex technical systems. Prerequisite: BMBA 521. (4) BMBA 570 : Management and Marketing of Technology Examines the critical role that technology plays in achieving organizational effectiveness and competitive advantages. Topics include planning, developing, sourcing, and controls of technology and systems, technology transfer and

  • Lace Smith Associate Vice President of Marketing & Communications Phone: 253-535-7436 Email: smithla@plu.edu Status:Working Remotely Professional Biography Education M.B.A., Business, Pacific Lutheran University - School of Business B.A., Studio Art, University of Puget Sound Biography As Associate Vice President of Marketing & Communications, Lace M. Smith leads the MarCom department. Her teams include the design group, content development, as well as web design, and customer service. Smith is

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  • Lace M. Smith Associate Vice President of Marketing & Communications Phone: 253-535-7436 Email: smithla@plu.edu Professional Biography Education M.B.A., Business, Pacific Lutheran University – School of Business B.A., Studio Art, University of Puget Sound Responsibilities Lace M. Smith is responsible for the development and implementation of a content strategy that integrates website, social media and digital campaigns with print and external communications. This strategy aims to raise the

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  • , Marketing Strategy, in Fall 2016 was my favorite. We worked closely with a nonprofit organization to evaluate their current marketing situation and develop new ideas for how to achieve certain business objectives. I’m more interested in the strategy side of things myself, and being able to work with a real client was awesome. So for me, this project covered a lot of things I was already interested in gaining more experience and expertise. What are you up to now?  Right now I work in Digital Strategy and

  • 5 Marketing and Data Analytics Jobs

  • Maureen Faccia, MBA Email: facciamm@plu.edu Curriculum Vitae: View my CV Biography Biography Maureen Faccia, MBA, is a Visiting Professor at PLU School of Business since 2016 teaching graduate level courses.  Maureen brings over 25 years of industry business experience in marketing, product and brand management, business strategy and operations leadership in a variety of sectors from consumer packaged goods and building products to non-profit human services and healthcare.   At PLU, Maureen has

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  • Jessica Pagel Executive Director of Alumni & Student Connections Professional Education B.A., Communication, Pacific Lutheran University, 2008 Areas of Emphasis or Expertise Alumni Engagement Strategy Event Planning Volunteer Management Alumni Career Planning Responsibilities As the Executive Director of Alumni & Student Connections Jessica is responsible for the engagement of our 40,000 alumni. She works to find meaningful connections between alumni, students, and the mission of the university.